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    Cathay Pacific

    Discovering AlUla, Saudi Arabia’s next big arts hub in the desert

    Saudi Arabia’s remote new artistic village might be the most immersive new cultural escape on the planet.
    Maraya, a mirrored concert venue in the Ashar Valley of AlUla, Saudi Arabia.
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    It’s 8am, and the AlUla desert is already ablaze with summer light. Nothing stirs amid the dunes, save for the sound of wind whipping through the canyons. But look closer in this seemingly barren expanse and signs of life abound. Snakes, birds and beetles have left tracks in the sand. Overhead, a small bird performs a few acrobatic twirls before vanishing behind a bluff.

    There are older signs too – petroglyphs of ibexes and camels etched into the rock faces of Jabal Ikmah and other hidden corners of AlUla thousands of years ago by Bedouin nomads or traders journeying along the incense and spice routes that crossed India, Arabia and the Mediterranean. These creators were among the first artists of this land; they won’t be the last.

    A man stands at the centre of Jim Denevan's Angle of Repose at Desert X 2022.

    Credit: Jim Denevan, Angle of Repose, Desert X 2022 Lance Gerber, courtesy of The Royal Commission for AlUla and Desert X

    Exploring Saudi Arabia’s “Valley of the Arts”, Wadi AlFann

    Soon, this area will be transformed by a group of contemporary Saudi and international artists through Wadi AlFann , or “Valley of the Arts” in Arabic. Supported by The Royal Commission for AlUla (RCU), established in 2017 to preserve the region’s heritage and develop sustainable tourism, the initiative will turn 65sq km of desert into an open-air museum.

    Led by curator Iwona Blazwick OBE, Chair of the RCU’s Public Art Expert Panel, Wadi AlFann will feature permanent works by five artists: Agnes Denes, Manal AlDowayan, Michael Heizer, Ahmed Mater and James Turrell. The project continues the land art movement of the 1960s and ’70s, known for large-scale works integrated with nature.

    “The idea was to commission artworks that are sensitive to the landscape and offer different ways of interacting with the desert,” Blazwick says as she leads a tour of Wadi AlFann. “The artists looked at the wind, the light and the environment to create works that are truly site-specific.”

    The location has already hosted temporary installations under the auspices of the Desert X AlUla biennial , launched in 2020 as a sister event to California’s Desert X in Coachella Valley. Notable works include Karola Braga’s Sfumato (2024), a sand structure that diffuses the scent of frankincense and myrrh into the atmosphere; Rayyane Tabet’s Steel Rings (2020), a row of 40 metal hoops symbolising the defunct Trans-Arabian Pipeline; and Jim Denevan’s mesmerising Angle of Repose (2022), composed of 365 mounds of sand arranged into concentric circles.

    In 2026, Wadi AlFann will unveil its first five permanent artworks, including Mater’s Ashab Al-Lal, a massive oculus that creates a mirage-like effect; AlDowayan’s Oasis of Stories, a labyrinthine replica of AlUla Old Town ’s mudbrick houses etched with pictograms by locals; and Denes’s crystalline pyramid, continuing her fascination with the form.

    Sustainability is central to the AlUla experience. Architects and engineers are exploring low-impact design and construction methods. “It’s a wilderness and we want it to continue being a wilderness,” Blazwick says. “People will be enthralled by the landscape.”

    People gathering outdoors at dusk in the AlJadidah Arts District, AlUla, Saudi Arabia.
    A mural at AlJadidah Arts District, AlUla, Saudi Arabia.
    The courtyard of Athr Gallery in AlUla, Saudi Arabia, in the daytime.

    Experience live music in the desert at Saudi’s Ashar Valley

    AlUla’s transformation extends beyond Wadi AlFann. In the heart of the Ashar Valley stands Maraya , a dazzling concert venue clad with 9,740 mirrored panes. Winter is concert season, but even off-season it’s worth touring this architectural marvel.

    A 20-minute drive away is AlUla’s AlJadidah Arts District, adjacent to the Old Town. You’ll know you’ve arrived when you see the beautiful, colourful murals that enliven the earth-toned surroundings.

    Housed in a boxy building with a gorgeous, latticed façade is Athr Gallery , a prominent player in Saudi contemporary art, which also has locations in Jeddah and Riyadh. Athr’s desert outpost shares a building with Design Space AlUla, a multipurpose venue for exhibitions and workshops whose art and design residencies attract participants from around the world.

    Three women at a workshop at Madrasat Addeera, AlUla, Saudi Arabia.
    Artists working on a mural at AlJadidah Arts District, AlUla, Saudi Arabia in the daytime.

    Also in the neighbourhood is Madrasat Addeera , a former girls’ school converted in 2019 into an institute that trains local women in traditional crafts, such as palm weaving, embroidery, jewellery-making and ceramics. You can support them by purchasing handcrafted souvenirs from Madrasat Addeera’s shop in the Old Town or its website.

    In January, AlJadidah and Wadi AlFann will come to life with the return of the annual AlUla Arts Festival and the fourth edition of Desert X AlUla. Chart a journey to discover art that reveals the region’s rich heritage, the stories of its civilisations and the timeless allure of this desert oasis.

    Where to stay for an immersive desert experience

    The restaurant, Prima Classe, at The Chedi Hegra at dusk.

    1. The Chedi Hegra

    An exemplar of understated elegance, The Chedi Hegra is close to the majestic Nabataean tombs at Mada’in Salih, an unmissable Unesco World Heritage Site. The resort was built on the ruins of Hegra train station, through which the famed Hejaz Railway passed en route to Damascus; a restored locomotive in the lobby of the excellent in-house restaurant, Prima Classe, alludes to this history.

    2. Our Habitas AlUla

    Located in the dramatic canyons of the Ashar Valley, Our Habitas AlUla ’s cosy, tented villas are complemented by art installations featured in previous editions of Desert X AlUla, including Mohammed Ahmed Ibrahim’s installation of candy-coloured boulders, and circular trampolines by Manal AlDowayan.

    A man and a woman chat by a firepit outside their villa at Banyan Tree AlUla at night.
    The rock pool at Banyan Tree AlUla in the daytime.

    3. Banyan Tree AlUla

    Banyan Tree AlUla ’s sleek, canopied villas and infinity pool blend into the surrounding dunes and cliffs. Its warm, modern interiors are adorned with traditional handicrafts, and all rooms have a spacious terrace where you can relax while taking in the stunning desert views.

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