As an airline, we face many challenges.
We operate in a region that will see the biggest growth in our industry – which is great for our business, but also brings about increased impacts on the environment and communities. According to Boeing, it is anticipated that airline traffic (measured by revenue passenger kilometer - RPK) will increase by more than 5% from 2011 to 2030. In Asia Pacific alone, the long-range forecast for 2011 anticipates delivery of 11,450 new airplanes over the next 20 years, valued at more than $1.5 trillion.
Aviation is being increasingly brought under international limelight due to the industry’s reliance on fossil fuels, increasing regulations, external interest, consumer and investor needs and other risks and liabilities associated with our operations. Our people and customers expect us to be the best in everything we do; they increasingly look at how we operate as a business. And so do we.