Seoul

The city: Seoul has seen a huge uptick in visitors since Korean pop culture exploded onto the international scene, meaning they’re more equipped than ever to handle visitors. If shopping, food and all things beauty and fashion are at the top of your list, you’ll be hard-pressed to fit everything the South Korean capital offers into your itinerary.

Clothing and beauty stores can be found in Hongdae, where you’ll be able to snag a discount if you present your passport at many shops including the legendary Olive Young. Meanwhile, spots like the gigantic bookshelves at Starfield Coex Mall, Apgujeong Rodeo’s rainbow cocktail bars and the emerald Gyeongbokgung Palace provide worthy expeditions for curious minds.

The hotels: Base yourself in Seoul’s tallest – and sleekest – landmark with a stay at Signel Seoul, or follow the neon pink signs to Moxy, where you'll find millennials sipping on coffees and guests weighed down with hauls from the neighbouring Myeongdong Shopping Street.

The experiences: Head to Gyeongbokgung Palace and see how Korean royalty lived, before strolling down the narrow streets of the nearby Bukchon Hanok Village where historical structures still stand. Before you go, stop by Onion, a charming cafe housed in a hanok-style traditional home with coffees and pastries to fuel you up.