Commercial Sponsorship
Kai Tak Sports Park
We are a proud sponsor of the Kai Tak Sports Park where sporting and cultural mega-events are held. Our partnership, which began prior to the precinct opening in March 2025, brings over an influx of overseas visitors to our home Hong Kong, enhancing the city’s international profile and celebrating our rich heritage.
West Kowloon Cultural District (WestK)
Since the launch of the partnership in July 2023, Cathay has sponsored various Special Exhibitions at M+ and Hong Kong Palace Museum, as well as performing arts programmes. We transport precious artworks, fly local and international artists to and from Hong Kong, and promote local art and cultural events to the world, help solidifying Hong Kong’s position as an East-meets-West centre for international cultural exchange.
Cathay/HSBC Hong Kong Sevens
We began our sponsorship of the Hong Kong Sevens since its beginnings in 1976. It has grown to the premier tournament of the World Rugby Sevens Series we know today. The Cathay/HSBC Hong Kong Sevens features the world's best teams compete at the Kai Tak Stadium. The three-day spectacle attracts tens of thousands of fans from across the globe, showcasing our commitment to making Hong Kong the events hub of the world.
Cathay International Chinese New Year Night Parade
Colourful floats, marching bands and performance troupes take over Tsim Sha Tsui for one of the most anticipated events in the Hong Kong calendar. Held on the first day of the Chinese New Year, we are thrilled to be in part of the parade bringing locals and visitors together for an evening of fun, culture, and celebration.
Cathay Hong Kong Sports Stars Awards
Cathay strives to enable Hong Kong athletes to pursue their dreams by sponsoring the Hong Kong Sports Stars Awards. We are proud to be part of an important community platform that celebrates the unwavering commitment and contributions of Hong Kong's top sports stars. They inspire us and future athletes to strive for greatness and give it our all.
Asian Youth Orchestra
The Asian Youth Orchestra is the region's premier pre-professional orchestra, offering opportunities for advanced education, performance and international touring. This much valued partnership not only fosters youth development across the region but also connects us to music lovers around the world. Cathay is honoured to sponsor the organisation's annual rehearsal camp and concert tour.
Request event sponsorship
If you wish to apply for Cathay sponsorship, please complete the application form at least eight weeks before the start of your event to allow adequate time for our consideration.