The best destinations in Asia – as voted by Cathay members

Our Cathay members have journeyed across Asia, from the bustling streets of Tokyo to the sun-kissed shores of Phuket, and every destination in the region offers a unique story of culture, adventure and endless exploration. Discover Asia’s top travel destinations – the winning cities in the Cathay Members’ Choice Awards 2024 – and bookmark them for your next trip.

Asia’s have-it-all city break: Tokyo

Tokyo is a tapestry of urban wonders, an eclectic city that beckons the curious traveller with its kaleidoscope of experiences. You can spend a long weekend wandering through its bustling streets and leave still wanting more.

Whether you're lost in the frenzy of Shibuya's shopping destinations, exploring ancient traditions in Asakusa, soaking in onsens in nearby Hakone or indulging in world-class culinary delights that seem to lie around every corner, you’ll find yourself just a train ride away from every corner of this dynamic city.

What our panellist says: “Food, shopping and culture: Tokyo really does have it all.” – Paul Smitton, Cathay insider and Cathay Members’ Choice Awards 2024 panellist. 

Check out the other finalists here.

Asia’s most family-friendly getaway: Phuket, Thailand

Escape to the idyllic island of Phuket to find some of Thailand’s most beautiful beaches, landscapes and luxury resorts. Feel the sun’s warmth on your skin as you sink your toes into the powdery sands of its pristine beaches and fill your itinerary with family-friendly activities.

Venture beyond the shore on an island-hopping escapade to discover hidden gems scattered across the Andaman Sea. For the adventurous, embark on thrilling ATV rides to the Big Buddha or soar through the jungle on a zipline at dusk. As the sun dips below the horizon, eat your way through the island’s night markets and plentiful gastronomic offerings.

What our panellist says: “A quintessential favourite thanks to its easy accessibility, beautiful beaches and fantastic food.” – Divia Harilela, Cathay Diamond member and Cathay Members’ Choice Awards 2024 panellist.

Check out the other finalists here.

Asia’s cultural capital: Kyoto, Japan

Transport yourself back in time in Kyoto, Japan's cultural gem, where tradition and history intertwine to create a city that is unlike any other on earth. Kyoto – once the epicentre of Japanese culture and politics for over a millennium – allows you to immerse in a world where past and present exist in perfect harmony.

Wander down pathways that lead to ancient temples, shrines and machiya (traditional wooden townhouses), which are steeped in the legacy of bygone eras, and explore modern neighbourhoods surrounding them. You can also delve into artistic traditions with performances by geisha in Gion (Kyoto’s protected geisha district) or centre yourself in the quiet charm of traditional zen temple gardens and Japanese teahouses.

What our panellist says: “Kyoto boasts a cultural richness that you won’t find elsewhere.” – Prudence Lau, Cathay insider and Cathay Members’ Choice Awards 2024 panellist. 

Check out the other finalists here.

Asia’s best adventure escape: Niseko, Japan

For an active holiday destination, venture to Niseko, Japan's ultimate adventure playground. Nestled in the snow-capped mountains of southern Hokkaido’s powder belt, this town is known for its legendary powder snow and adrenaline-pumping activities, making it a haven for thrill-seekers all year round.

Whether you're carving through pure-white slopes in winter or hiking through verdant landscapes in summer, Niseko promises an array of outdoor pursuits to satisfy your adventurous spirit. From canyoning and kayaking to fishing and horseback riding, this mountain town is a paradise for those seeking exhilarating experiences in the great outdoors.

What our panellist says: “The freshest, softest powder for snow sports aficionados and families alike.” – Jeremy Bek, industry expert and Cathay Members’ Choice Awards 2024 panellist. 

Check out the other finalists here.

Asia’s best nightlife: Hong Kong SAR

A weekend getaway, a stopover on your long-haul journey or simply a place to lose yourself; Hong Kong is a city that never sleeps, pulsating with a life of its own. Make your way through the city’s neon-lit streets, where every night holds a new experience. From the iconic watering holes of Lan Kwai Fong to Soho district’s hidden gems, Hong Kong is home to some of Asia’s best bars, including Argo, Bar Leone, Coa and Darkside, and offers a nightlife scene that’s a potent mix of excitement and sophistication.

Sip on innovative cocktails at rooftop bars like Ozone and Sugar, set against a backdrop of that iconic skyline, or dive into the underground live music scene at venues like Mihn. And don’t miss the late-night delights of street food eateries and dim sum joints which keep the city buzzing until sunrise.

What our panellist says: “Amazing cocktails, phenomenal venues and delicious late-night eats. Hong Kong still rules.” – Paul Smitton, Cathay insider and Cathay Members’ Choice Awards 2024 panellist. 

Check out the other finalists here.