The most recent edition of the annual awards saw Siobhán Haughey, Hong Kong’s swimming champion and our brand ambassador, and Olympic gold medallist fencer Cheung Ka-long honoured as the “Best of the Best” for the third time. Both are headed to Paris this month, and will be joined by fellow elite athletes who make up the city’s delegation at the Olympics.

“Many of our accomplished athletes will be moving beyond the local stage as they travel to compete at the Paris 2024 Summer Olympic Games. We will continue to support our home team as they embark on the ‘Road to Paris’,” says Edward Bell, General Manager, Brand, Insights and Marketing Communications.

From recognising and awarding athletic prowess to supporting huge sporting events that draw people from all over the world, backing Hong Kong sport is an honour and a privilege. It’s also an opportunity for us to step up to the plate and create memorable experiences that matter – for both athletes and the legions of fans who’ll be cheering them on.