It’s a beautiful sunny Sunday in late autumn and an IT student is hurtling through a corridor inside Cathay Pacific’s headquarters. ‘HDMI! I need an HDMI cable!’ she shouts, panting.
There are just seconds until the end of the 24-hour event she and 130 other Hong Kong IT students have been a part of. She’s sleep-deprived, over-caffeinated and about to pitch her team’s idea to the judges.
It’s an adrenaline-fuelled conclusion to Cathay Pacific’s second ‘Hackathon’ – an invitation to designers, developers and product masters to help shape the future inflight experience with technology. The best product wins air tickets to anywhere in the Cathay network and the prestige of being the 2017 Hackathon Champions. You wouldn’t want to sacrifice that by being one HDMI cable short.
While travel pundits and futurologists have fun predicting how travel will look in 50, 100 or 500 years time (quick trip around Mars anyone?), the work happening in labs and offices is a little less headline-grabbing. But it has the advantage that these innovations should occur within the lifetime of anyone reading this article.