Earn Asia Miles when you shop your favourite brands with Milesback

The excitement when a delivery arrives, that feeling when you unbox a new purchase – it's undeniable that indulging in a little online shopping brings us joy. And with Milesback, our online shopping platform with an all-new interface, you can shop directly with your favourite retailers and earn – you guessed it – Miles back for doing so. 

Even better, until 30 April 2025, you can enjoy a bonus 2,000 upon spending HKD1,600 or more, on top of the regular earn rate of HKD10 = 7.75. Plus, if you share the love and let other Cathay members know about the site, you’ll both receive 500 – the more referrals, the more Asia Miles you earn. Learn more about these Asia Miles shopping offers here .

You’ll have over 1,000 top brands, and their full selection of products, at your fingertips. With a vast array of premium brands including the likes of YOOX Asia, FARFETCH, Mytheresa, Samsung, Dyson and categories spanning luxury goods, beauty products, sports gear and daily essentials, you’re certain to find everything you’re looking for.

In need of some inspiration? We’re here to help with a selection of products curated to meet your needs – whatever they may be. Here’s what to shop if you’re...

Celebrating friendships

If it’s been a while since your last girls’ or boys’ night, then now is the time to gather your closest friends for a laid-back night in. Keep the snacks and drinks flowing and the conversation is guaranteed to follow – and whatever you’re craving, our partners foodpanda , and Pizza Hut   have you covered. All that’s left? Putting on your favourite flick from Disney+ , or setting the mood with a party playlist on iTunes .

Seeking new challenges

Picking up a new sport or wellness activity is not only a great way to expand your horizons and challenge yourself, but it can also connect you to others with similar goals and interests. Whatever activity you decide to try out, from running to yoga, make sure you’re prepared with the appropriate gear from adidas , Nike.com , lululemon and more.  

Treating a loved one 

Looking for the perfect present for your special lady? Sweep her off her feet with beautiful blooms from Flowerchimp and FarEastFlora.com , something shiny from MaBelle and TSL Jewellery , and glow-giving skincare and makeup from La Mer and Estée Lauder . For those who appreciate the finer things in life, you’ll find a great selection of designer brands on NET-A-PORTER . 

If you want to spoil the man in your life, you can never go wrong with a thoughtful gift from one of our partners. If he fancies himself an epicure, select a bottle from Jebsen Wines and Spirits or Laithwaites Direct Wines ; if he’s style-conscious, look to Lane Crawford and POLO Ralph Lauren .  

This story was originally published in December 2024 and updated in April 2025.