6 brands that are driving Hong Kong’s latest wellness trends

Hong Kong’s fast-paced and often demanding lifestyle can take a toll on both our bodies and minds, making it important to have a self-care regimen. Fortunately, the city’s homegrown brands are leading the charge with innovative and sustainable solutions that make wellness ever so easy to incorporate into our daily routines. 

From champions of modern Traditional Chinese Medicine (TCM) to organic skincare developers, we round up top Hong Kong wellness brands that are shaping wellbeing and self-care trends in the city.

NOOCI 

Hongkongers are no strangers to TCM, however, the sheer number of herbs and methods available can still make it disorientating. NOOCI (pronounced “noo-chee”) aims to make TCM accessible for everyone. 

The brand combines traditional ingredients with scientific research to modernise and demystify TCM , making it easy to include in your daily routine. NOOCI’s products are completely vegan and GMO-free and are available in both pill and powder form. Best of all, they actually taste good. 

We’ve partnered with NOOCI to reward Cathay Pacific's Cathay members for prioritising their health. You can earn miles when you shop the brand’s products - simply register via NOOCI's online store and fill in your Cathay Pacific's Cathay membership number before making your purchase.

SuperNatural+

It’s every athlete’s mantra: replenish your electrolytes. Doing so will improve both your performance and recovery process, especially after marathons or during high intensity sports, like Hyrox and Crossfit. 

SuperNatural+ offers a solution in the form of sachets packed with more than 1000mg of essential electrolytes like sodium and potassium per 500ml serving, making them perfect for athletes who train at a high level everyday. 

Mixed with water, these small sachets of powder will rapidly replenish your electrolytes, providing a clean and effective form of refreshment that will keep your body topped up throughout your workout, while cutting out sugar or other unnecessary additives.

Haka Active

Want to look and feel confident while working out? Hong Kong brand Haka Active specialises in women’s stylish, sculpted, high-performance activewear. The word “Haka” refers to the traditional ceremonial dance of the indigenous Māori of New Zealand, characterised by powerful, rhythmic movements and fierce facial expressions.

Similarly, the brand’s designs take inspiration from the women who wear them: strong and mature, yet playful at heart. The construction of each garment allows for comfort and freedom of movement, while geometric lines create a flattering silhouette. The material is soft to the touch yet resistant to chlorine and sun cream, which means you can stay protected without worrying about damaging the fabric of your activewear.

Lane Eight

Performance, versatility and sustainability: these are the pillars that Lane Eight is building a new generation of active footwear on. This cult sneaker brand offers a dynamic range of footwear designed to help you move with comfort and ease, all while minimising your carbon footprint.

The brand incorporates materials such as recycled plastic bottles, eucalyptus, bamboo and algae (yes, the slimy stuff), as well as recycled packaging and low-carbon forms of transportation to reduce its environmental impact throughout the production process. All this, without sacrificing comfort, quality or style, so you can effortlessly go from a workout session at the gym, to a jog at the park or a leisurely walk to the office.

Cary

Men, it’s time to do-away with those budget 3-in-1 grooming products and invest in your needs. Newly launched Hong Kong skincare brand Cary was created with the idea that skincare can transform not only the way you look, but the way you feel about yourself. Advocating positive self-image and inclusivity, the brand aims to simplify skincare for all. 

Its versatile yet simple-to-use skincare products are formulated with active and hydrating ingredients, SPF protection and the brand’s proprietary C-Remedial Complex. While simple in application, these formulas don’t skimp on quality, as they undergo extensive testing to ensure they meet the highest EU safety and efficacy standards. 

Bathe to Basics 

It can be tricky to navigate the endless array of eco-friendly products on the market – how do we know which ones to trust? Bathe to Basics makes it simple for you. Eschewing fancy branding and excessive packaging, the company chooses to focus on transparency and quality, using only natural products that are suitable for everyday use on all skin types.

Proudly made in Hong Kong, each product is formulated with organic ingredients – natural oils infused with organic flower petals – with none of the synthetic chemicals found in some products that claim to be natural. Since the brand’s launch in 2011, it has extended its range of skincare, bath and body products to include aromatherapy and outdoor products, giving you more ways to relax or treat loved ones.  

On the hunt for even more wellness brands? Check out our curated selection of products on the Cathay Shop.