6. Osulloc

Tea enthusiasts will revel in the offerings at Osulloc, a Korean brand that’s on a mission to elevate tea appreciation to an art form. Their contemporary tea houses and shops are tranquil spots to enjoy small dishes paired with the brand’s signature tea blends, such as the sweet, floral Wedding Green Tea and the zesty, refreshing Samdayeon Tangerine Tea. You can also join a tea blending class to learn how best to enjoy Osulloc’s refined teas, and purchase elegantly packaged teabags and loose tea leaves as souvenirs.

7. Leesle

Founded by designer Hwang Yi-seul, Korean fashion brand Leesle is on a mission to modernise the traditional Korean hanbok by blending contemporary design with traditional motifs, making it more wearable and appealing to a broader, younger audience. At its shop in Mapo-gu, you can browse its athleisure and casualwear pieces, which have been sported by members of K-pop groups, including BTS, Mamamoo, Shinee and other young celebrities.