Introducing Feels Good to Move from Cathay Pacific

We all share the desire to move – to push forward, to explore the unknown, to challenge ourselves. Moving, in all its forms, helps us understand the world and our place within it. 

In 2019 we announced our brand purpose to the world: Move Beyond. These two simple words capture our commitment to moving you forward in life, connecting you to the people, places and experiences that matter most. And now we’re taking it one step further with our new campaign: Feels Good to Move.

“We believe very much in our own progress and our own future at Cathay Pacific, but also in a future shift for everybody,” says Edward Bell, General Manager, Brand, Insights and Marketing Communications at Cathay Pacific. “Feels Good to Move goes back to the idea that our purpose is to move people forward in life – we go beyond just helping people to get there. How can we enrich lives?” 

Here’s how we’re doing just that. 

Connecting you to the world 

We’re bringing you more flights to more destinations, so you can connect to the world and all its possibilities. Embark on a long-awaited adventure, immerse yourself in a new culture, and discover something about yourself along the way. Whatever your next step looks like, we’ll help get you there. 

And we’ll make sure you enjoy every moment along the way. From our thoughtful service to inflight dining and entertainment, we’re constantly looking at ways to elevate your experience. Our new wellness-infused menus feature sustainable and plant-forward options designed to nourish the mind, body and soul. And we’re progressively rolling out an upgraded entertainment interface, starting with our Airbus 350 aircraft, that makes it easier than ever to discover something moving on board. 

We’re also continually updating and expanding our fleet, to bring you the best long-haul experience in the sky. Our all-new Business class seat, the Aria Suite, will debut on our long-haul Boeing 777-300ER aircraft in the middle of next year. And preparations are underway for a new First class cabin on our future flagship fleet of Boeing 777-9 craft, with the first scheduled to join our ranks in 2025. 

Uplifting each day 

Excitement shouldn’t be reserved for holidays alone – it can also be found in everyday moments as well. We have more than 800 premium lifestyle partners worldwide, allowing you to earn miles and unlock exclusive offers while going about your daily activities. Whether that’s shopping, dining out, ordering in or simply prioritising your wellbeing – every action brings you closer to your next move. 

What that move looks like is entirely up to you. Whether it’s a dream holiday, an indulgent dinner with friends, exclusive tickets to your favourite artist, or getting that long-coveted product, your miles can unlock exciting new rewards and experiences – all of which will help you move further than ever before. You’re not standing still, and neither are we. So let’s keep moving together. 

Find out more about Feels Good to Move.