How we’re bringing the future to the present
Becoming a premium lifestyle brand
These days, we’re more than just an airline. Earlier this year, we launched Cathay: a premium travel lifestyle brand, one able to meet our customers’ needs for both today and tomorrow’s world.
What does that mean in practice? It means much more for our customers. New offers, rewards and partner collaborations have opened the doors for a far larger range of curated lifestyle benefits – whether that’s in dining or shopping, events or wellness, flights or hotel getaways.
And with the new Standard Chartered Cathay Mastercard, for the first time you can earn Status Points and Asia Miles with each swipe – letting you maximise your benefits while living your everyday life.
‘The way we live and travel is becoming increasingly intertwined,’ says Ruaraidh Smeaton, Head of Brand and Content at Cathay Pacific. ‘By expanding our offering, we’re adding more value and simplicity to people’s lives.’
In addition to a broadened remit on the ground, we’re also innovating in the air. With the launch of our new Airbus A321neo aircraft in August 2021, we have raised the bar for regional travel. These fuel-efficient aircraft offer new levels of comfort, privacy and storage space, not to mention world-first inflight entertainment upgrades.
‘The A321neos herald new standards for regional travel – both in terms of passenger experience and environmental footprint,’ says Laurent Tremblay-Simard, Head of Customer Experience – Inflight Product. ‘We’re proud to be leading the industry into the future with our new, modern fleet.’
The A321neo Business class features new-generation recliner seats with an all-hard-shell design and improved divider screens, meaning you get plentiful privacy and can recline your seat without bothering your fellow passengers. Meanwhile in Economy, a more generous recline, plush seat cushions and adjustable headrests offer long-haul levels of comfort.
4K in the skies
With the launch of our A321neos, we have become the first airline to bring 4K ultra-high-definition screens to every seat on the plane. They’re an upgraded 11.6 inches in Economy, and a massive 15.6 inches in Business.
‘This is a major first,’ says Simon Cuthbert, Entertainment, Platforms and Connectivity Manager at Cathay Pacific. ‘4K, when combined with a passenger's noise cancelling headset, provides an unparalleled inflight entertainment experience.’
We are also the first to offer full Bluetooth audio connectivity for passenger devices, alongside USB-A, USB-C and power outlets for each seat – that means you’ll be able to charge your phone, dual-screen online with the in-flight Wi-Fi, and hook up your own noise-cancelling headphones to watch the massive entertainment library.
Committing to net-zero carbon emissions
We have pledged to achieve net-zero carbon emissions by 2050 - becoming one of the first airlines in Asia to establish a timeline for making carbon neutrality a reality.
‘The unprecedented pandemic has shaken the world and showed us that ‘business as usual’ is not an option when dealing with an imminent global risk,’ said Chief Executive Officer Augustus Tang when he announced the commitment. ‘Climate change, potentially a much more disruptive crisis, calls for ramped-up efforts.’
By committing to buying Sustainable Aviation Fuel, engaging in carbon offsetting and pushing through large-scale reductions in ground and air emissions, we are moving towards a greener future – and another 75 years of innovation.