Intuitive design

From a design perspective, the reopening is a unique opportunity for Cathay to synergise various elements of the brand. “Aesthetically,” Lui says, “the intent is to bring The Bridge in line with the contemporary Cathay Pacific lounge design language. At the same time, this lounge also has many innovative features that we’re going to apply to Hong Kong International Airport lounges as well as our global lounges in the future.”

Customers will recognise the interior of The Bridge, especially as it echoes the décor at the other HKIA lounges – such as The Deck and The Pier. Some of the furniture has even been upcycled, which helps reduce unnecessary waste. Moreover, the coherent design doesn’t stop at the lounge network, but spans from the ground to the sky. The Bridge features selected original artwork courtesy of Gallery in the skies to “create a stronger continuity between our ground experience and inflight experience,” says Lui. Meanwhile, The Noodle Bar, a signature feature where passengers enjoy made-to-order noodles, has also been added to The Bridge’s roster.