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Join the Fly Pink Fun Challenge in support of breast cancer awareness

Nok-him in the cabin

According to the World Health Organisation, breast cancer is the world’s more prevalent cancer, with 2.3 million women diagnosed and 685,000 deaths globally in 2020 alone. In support of breast cancer awareness, Cathay Pacific’s own Fly Pink team, which was formed in 2015 by QantasLink pilots and shortly taken on by a small group of female pilots the following year, hosted the Fun Challenge throughout October 2022. All our employees were invited to sign up for this free event to participate in either a 12km run or an 84km cycle ride in support of the fight against breast cancer. Fly Pink also organises other activities to raise awareness and funds for breast cancer research. This year, the campaign included a charity sale of cancer awareness merchandise such as re-usable shopping bags, bamboo crew socks, ID tags and more, with the proceeds donated to the Hong Kong Breast Cancer Foundation (HKBCF) to protect women’s health through early screenings, quality education, and effective treatment. In a show of togetherness, in October each year, Cathay Pacific Pilots and Cabin crew support Fly Pink by wearing pink epaulettes and pins. 


In 2021, the Company and its subsidiaries made charitable donations amounting to HK$2.1 million in direct payments and a further HK$3.6 million in the form of discounts on airline travel. We also made in-kind donations of close to 390,000 pieces of items, including blankets, children kits, hand sanitisers, face masks and refurbished tablet computers.

Other fundraising events

Cathay Pacific also supported Hong Kong’s leading fundraising events for more than a decade with miles and air tickets donation . The 100km Oxfam Trailwalker is aimed at alleviating poverty and support emergency relief projects in Asia and Africa, Orbis Virtual Moonwalker, and the UNICEF HK “Discover, for every child” Virtual Run which supports Reimagine Education initiative.