But the blueprint is not a cookie-cutter template; there is plenty of flexibility to incorporate cultural nuances from the local markets, as well as account for the physical size and shape limitations at various airports.

Shanghai, as Crawford explains, ‘is pretty close to the design blueprint, but obviously there are things that change at each place.’ In architectural terms, the lounge has had to take in the sweep of the airport’s roof, which is a feature in its own right, and so appears higher than at other lounges. Meanwhile those led by their stomachs will quickly notice individual flourishes such as the Noodle Bar serving Shanghai noodles and xiaolongbao soup-filled dumplings.

Elaine Lee, Cathay Pacific’s Head of Customer Experience and Design, Ground Product, explains that to keep the ‘Asian atmosphere’ of the Noodle Bar the team installed a false ceiling in that area, which in turn led to its own small design flourish. ‘We installed ceiling fans,’ she says. ‘They add an Asian design feature and provide a bit of a breeze.’