The doors are open at Cathay – Cityplaza in Quarry Bay, a new location that blurs the line between online and brick-and-mortar shopping. With an inventory of lifestyle products tailored to meet modern customers’ needs, the space leads a new trend for experiential retail in Hong Kong.
Cathay – Cityplaza is the first of its kind, and follows a successful pop-up at Pacific Place last year, featuring a selection of products from Cathay’s digital lifestyle presence, plus branded merchandise. The location welcomed thousands of visitors over its opening weekend last December and has seen steady footfall since, driven partly by customers’ ability to buy online and collect at Cathay – Cityplaza.
Cathay venturing into in-person retail represents another step towards its ambitious expansion into becoming a comprehensive lifestyle brand and offering members innovative ways to earn and spend Asia Miles.