The best places to shop in Amsterdam, Netherlands

Amsterdam’s shopping scene is as wide-ranging as its canals: centuries-old family businesses sit alongside contemporary boutiques, while lively neighbourhood markets offer everything from books to vintage finds, all showcasing that understated Dutch aesthetic. 

Whether you’re in Amsterdam for its festivals or world-class museums, set aside an afternoon or two to explore its many retail pockets – from independent boutiques in the Jordaan to designer flagships on Dam Square.

The best shopping in Amsterdam

1. De Bijenkorf

De Bijenkorf is a premium department store on Dam Square, with the Oude Kerk and Royal Palace as neighbours. Meaning “the beehive” in Dutch, de Bijenkorf was founded in 1870 by Simon Philip Goudsmit as a haberdashery on the shopping street of Nieuwendijk. Today, the landmark store is the place to go for international luxury labels and Dutch designers alike. Spread across multiple floors, de Bijenkorf invites hours of easy browsing among designer brands, from Dior and Gucci to Hermès and Jimmy Choo. 

2. Daily Paper 

Founded in 2012 by childhood friends Hussein Suleiman, Jefferson Osei, and Abderrahmane Trabsini, Daily Paper channels African cultural heritage into contemporary streetwear. This Amsterdam flagship occupies a 17th-century building across two floors where you’ll find bold graphics, camouflage prints, neutral essentials and pieces exclusive to the Amsterdam shop. 

3. Reyèm

For understated fashion, Reyèm is the place to go. Dutch founder Sabrina Meijer launched the brand in 2019 for women who want comfort with polish. The clothes are designed to flatter and are produced in the Netherlands and Portugal from recycled Italian jersey, the brand’s wrinkle-free signature fabric. Its Jordaan boutique is just as pared back as the cuts, with minimalist decor and displays.

4. Miscellaneous

One of Amsterdam’s most photogenic shops, Miscellaneous (or “Misc Store”) carries a curated collection of stationery and homeware. There’s a strong Japanese aesthetic throughout, especially in its journals and pens, as well as its ceramics and homeware. Apart from its Japanese selection of Midori, Traveler’s Company and Hasami Porcelain, the store also sells unique items from Scandinavian, American and European brands. Take inspiration from founder Brigitta Surjadi’s wish list, whether it’s the croissant lamp from Yukiko Morita or Rotterdam-based designer Marjolein Delhaas’s journal.

5. Concerto 

Vinyl is alive and kicking in Amsterdam, and Concerto is one of its key champions. Established in 1955, the shop has weathered the myriad shifts in music-buying preferences to become both a cultural institution and a hub for music lovers and musicians alike. Pick up a book and enjoy a cup of coffee and homemade cake, or drop by for a live performance or listening session: there’s more to do here than browse records. 

6. Marie-Stella-Maris

Take home a scent of Amsterdam from Marie-Stella-Maris , a homegrown brand founded by Dutch designer Patrick Munsters – former creative director of Scotch & Soda. Its signature No.12 Objets d'Amsterdam can be widely found across the city, from boutiques and bars to yoga studios and homes. What’s more, all the products are free from parabens. The brand encourages refills, and as a certified B Corp, contributes to drinking water projects around the world. At the Keizersgracht store, your purchase contributes to these initiatives, making it easy for you to refresh your amenity kit with perfumes, lotions, body scrubs and shampoos.

7. Bonebakker

One of the oldest jewellers in the country, Bonebakker has been in business since 1792. The royal supplier designed the Keys of the City of Amsterdam in 1806 for Louis Napoleon Bonaparte and a crown for King William II, the King of the Netherlands, in 1840. At its outpost in the Mandarin Oriental Conservatorium, you can pick up a Key of Amsterdam pendant or a Dutch royal crown ring – a tangible piece of the city’s history.

8. De 9 Straatjes

De 9 Straatjes is a cluster of nine side streets lined with 17th-century buildings along the Singel, Herengracht, Keizersgracht, and Prinsengracht canals, home to some of Amsterdam’s coolest independent shops. Highlights include vintage spots Laura Dols and Episode, as well as Rain Couture for stylish weatherproof jackets, Skins for cosmetics and Dutch menswear label A Fish Named Fred.  

9. Flea markets

Once a month, Amsterdam’s Noord district hosts one of Europe’s largest flea markets, with 600 to 750 stalls. IJ Hallen is one of the biggest, and your go-to for vintage clothes and furniture. At the 400-year-old Noordermarkt on Saturdays, browse antiques while sampling local cheeses. On Spui Square, booksellers gather every Friday with a selection of old and rare second-hand books, alongside prints and postcards. And then there’s the Albert Cuyp Market, one of the city’s busiest and most popular street markets, open daily except Sundays. Here you’ll find everything from textiles and accessories to food and flowers.