
Maintaining an active lifestyle is not just about improving health but also about breaking down barriers and building community ties. We work with organisations to promote sports and wellness throughout society, from sponsoring the Cathay Pacific/HSBC Hong Kong Sevens to educating young people on the benefits of keeping fit
Our partnership with Rugby For Good inspires thousands of students across Hong Kong through physical education, events and competitions. We spark a passion for rugby in students and promote the importance of Rest, Relaxation, Resilience and Relationships – the core pillars of the Education Bureau’s 4Rs Mental Health Charter.
In addition to school-based learning sessions, we have taken our programme on the road with the Cathay Pacific GET, SET, MOVE Mobile Hub. Our aircraft-inspired mobile classroom allows us to reach even more students across the city with engaging activities that build confidence, resilience and teamwork.
As part of our GET, SET, MOVE programme, we host a carnival every year to celebrate with our students and their families. In 2026, participants played in a rugby tournament, toured our Mobile Hub, and met Cathay Pacific Brand Ambassador and Olympic medallist Siobhán Haughey, who shared insights into her daily routine and success.