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Serving our community
Strong communities create prosperous societies, and companies such as ours can have a huge impact in bringing about positive change. We are fully committed to investing in our communities, both in Hong Kong and around the world, and we work with numerous partners to improve the lives of as many as possible.
1,720 hours
of time volunteered by our people in 2022.
1,600 students and mentors
In 2022, we began participating in the HKSAR Government Strive & Rise programme, welcoming our first batch of attendees to visit our facilities on an Aviation Exploration Day.
~390,000 items donated
In 2022, we donated close to 390,000 items including hand sanitisers, face masks, blankets, children kits, and refurbished tablet computers.
Investing in our communities
Our work in the community is separated into five key areas.
Promote children and youth development
We invest in the future of society with projects to develop skills and opportunities for young people. Launched in 2003, I Can Fly is one of our most successful programmes, introducing Hong Kong students to the world of aviation and community service.
Develop environmental awareness around our operation
Rapid economic development presents complex environmental and social challenges, but we are committed to reducing the negative impact of our operations. We take an active role to improve our engagement with sustainable practices and mitigate the impacts of our business together with our partners and customers.
Promote global cultural exchange
As a global airline, we connect people and places and facilitate the international exchange of goods. Expanding on our core purpose, we aim to promote cultural exchange, understanding, and acceptance in communities throughout the world, by supporting special initiatives and community engagement programmes.
Encourage diversity and inclusion in employment
We are one of Hong Kong’s largest employers, and celebrate having one of the most diverse workforces in our home city. Our inclusive workplace brings huge benefits in terms of talent and retention, and helps us better serve our global customers. We believe in embracing diversity everywhere, and support the development of inclusive communities through action, advocacy and thought leadership.
Boost wellness for all
Wellness is a new addition to our community efforts, responding to the changing societal needs emphasised by the pandemic. We see wellness as a multi-faceted mission which goes beyond basic health, hygiene, and lifestyle choices. It also includes mental health and emotional resilience, and we aim to improve the wellness of not only our customers and our people, but also the communities we serve.
Our community programmes
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- China - Mainland, Hong Kong, Macao, Taiwan regions
- Hong Kong SAR - English
- Chinese Mainland (China) - English
- Taiwan China - English
- 香港特別行政區 - 繁體中文
- 中国內地 - 简体中文
- 中國台灣 - 繁體中文
- Africa
- South Africa - English
- Asia
- Bangladesh - English
- Korea - English
- Singapore - English
- Cambodia - English
- 한국 - 한국어
- Sri Lanka - English
- India - English
- Malaysia - English
- Thailand - English
- Indonesia - English
- Maldives - English
- ประเทศไทย - ภาษาไทย
- Indonesia - Bahasa Indonesia
- Myanmar - English
- Vietnam - English
- Japan - English
- Nepal - English
- Việt Nam - tiếng Việt
- 日本 - 日本語
- Philippines - English
- Australasia
- Australia - English
- New Zealand - English