The top travel experiences in Asia – as voted by Cathay Members

Travel is about more than just checking off sightseeing spots. Our Cathay members seek out the most memorable travel experiences the world has to offer, from destination malls that provide total escapism to science-led wellness retreats that leave you feeling brand new. Experiences that bring about connection, unlock new perspectives and drive self-discovery are truly ones worth having.

For your next journey, discover the top travel experiences in Asia in the Cathay Members’ Choice Awards 2024.

Asia’s most innovative shopping experience: IconSiam, Bangkok 

Bangkok is renowned for its bustling markets, delicious street food and splendid temples. Though the charm of the city lies in many hidden pockets around town, its world-class shopping centres are well worth a visit. IconSiam is more than just a mall: this sprawling 750,000sq m riverside shopping and lifestyle complex is a destination all of its own. 

Comprising 7,000 shops, including premium boutiques, gourmet restaurants and even an indoor floating market, IconSiam is an all-encompassing space, not to mention the perfect escape from Bangok’s hot weather or unexpected rain. Catch a captivating live performance, pick up a handmade keepsake and take in the Thai-inspired interiors, representing Thailand’s four major regions.  

What our panellist says: “The indoor night market is perfect for those unpredictable Bangkok showers.” –  Dr Brian Chan, Cathay Diamond member and Cathay Members’ Choice Awards 2024 panellist. 

Check out the other finalists here.

Asia’s most unmissable street market: Raohe Night Market, Taipei 

Taipei is a city that never ceases to surprise and enthral. From trendy neighbourhoods to revered heritage sites, and from leafy hiking trails to hot spring havens, there's always something still to be explored – particularly when it comes to culinary delights. 

The city’s many street markets are a miscellany of glowing lanterns, shuffling feet and tantalising aromas. Though it’s hard to imagine visiting only one, if you do, make it Raohe Night Market in Taipei’s Songshan district. The variety of delicacies on offer here can be overwhelming, but we recommend sampling the fried potato and fried chicken, and grabbing an ever-popular bubble milk tea. For the adventurous foodie, the pungent stinky tofu is sure to leave an impression. Handicrafts are also sold here, allowing you to take a piece of the island home with you.  

What our panellist says: “Shaved ice, stinky tofu, bite-sized sausages and countless stalls of fried potatoes made Raohe Night Market a winner.” –  Ian Law, industry expert and Cathay Members’ Choice Awards 2024 panellist.

Check out the other finalists here.

Asia’s must-shop vintage: New York Joe, Tokyo 

With any trip to Tokyo comes the promise of exquisite dining experiences, sights both ancient and futuristic, and a multitude of must-have items to bring home with you. The city is a treasure trove for shoppers, especially when it comes to vintage and second-hand goods. 

If you've found yourself longing to emulate the eclectic-chic style of Tokyo’s fashionable residents, Shimokitazawa is your go-to neighbourhood. The shops here are filled with pre-loved luxury goods in near-mint condition. Not to be missed is New York Joe , a former bathhouse turned vintage retail store stocked with the crème de la crème of vintage streetwear and accessories. It’s a joy browsing the selection of leather jackets and rare Japanese designer items. If you’re lucky, you might even snag a Hermès scarf.

Bonus tip: visit on the first Sunday of any month when everything is half price. 

What our panellist says: “Shimokitazawa is filled with top-quality vintage shops, and you’ll be inspired to dress better just by walking around the area.” –  Frank Cheng, industry expert and Cathay Members’ Choice Awards 2024 panellist. 

Check out the other finalists here.

Asia’s must-do outdoor experience: Mount Fuji, Japan

The picture-perfect Mount Fuji might be Japan's most recognisable landmark, a symbol of national spirit and natural beauty that has inspired countless artists, poets and adventurers. The majestic mountain and its surrounding countryside are a  paradise for nature lovers, with each season bringing its own delights. 

If you’re planning to hike Mount Fuji, it’s important to book early – the hiking season is relatively short, running from early July to early September. Alternatively, spend a memorable night camping at one of the Fujigoko (Fuji Five Lakes) located at the northern foot of the mountain; you’ll get to wake up to witness the first rays of sunlight hit Fuji’s snow-capped peak.  

What our panellist says: “Camping on the beach of any of the Fujigoko is a truly exceptional experience, with Mount Fuji greeting you good morning as the sun rises.” –  Jeremy Bek, industry expert and Cathay Members’ Choice Awards 2024 panellist. 

Check out the other finalists here. 

Asia’s most innovative wellness experience: Kamalaya, Koh Samui, Thailand 

Thailand has long been a magnet for wellness seekers, with resorts offering a restorative blend of natural beauty, ancient healing wisdom and pioneering treatments. Still, Kamalaya, Koh Samui is taking wellness to even greater heights.

At this sanctuary, expert practitioners use cutting-edge testing to understand the intricacies of each guest’s DNA, lifestyle, and environment. They then meticulously analyse the results to tailor a programme that meets your specific needs. Not only will you receive personalised treatments, but custom schedules, gourmet meals, and dedicated trainers – all to guarantee you the ultimate wellness experience in paradise. 

What our panellist says: “Kamalaya uses epigenetic testing to provide personalised treatments, schedule, diet and more.” –  Jeninne Lee-St. John, travel editor and Cathay Members’ Choice Awards 2024 panellist. 

Check out the other finalists here.

Sign up to become a Cathay member and unlock a world of benefits, rewards and experiences – not to mention the chance to vote in next year’s awards Cathay Members’ Choice Awards.  

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