Cathay Members’ Choice Awards 2026: Cathay members’ favourite shopping partner
Welcome to the Cathay Members’ Choice Awards. Our annual awards celebrate the very best in travel, dining and lifestyle – as voted by you, our global community of tastemakers.
After counting the votes, we’re thrilled to announce the results of this year’s awards. Discover Cathay members’ favourite shopping partner, as well as the three nominees that made it to the shortlist.
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Winner: MITSUI OUTLET PARK
Whether at breezy seaside outlets or expansive retail playgrounds on the fringes of cities such as Tokyo and Osaka, MITSUI OUTLET PARK has mastered the art of destination shopping. The Japanese retail giant ranks among the region’s leading outlet brands, with a strong presence across Japan, Malaysia and Taiwan, China. It keeps Cathay members coming back with a JPY100 = 1 earn rate, discounts of up to 70 per cent on premium Japanese and international labels, tax‑free perks and a seamless, visitor‑friendly experience. Beyond the bargains, dining spans polished restaurants to lively food halls serving regional favourites.
Shortlisted nominees
MixC
Sleek, design-forward and unapologetically hip, MixC is one of the leading shopping mall experiences in the Chinese Mainland. From the sprawling MixC World in Shenzhen to flagship destinations in Shanghai, Hangzhou and Shenyang, the fast-growing lifestyle mall brand has won over shoppers with its striking architecture, experiential retail, buzzy dining and entertainment, and balanced mix of luxury labels and trendsetting local brands. It’s also become a favourite among Cathay members, generating the highest number of member transactions and miles earned in the Chinese Mainland.
The Bicester Collection
Shopping bags in one hand, champagne in the other: that’s the mood at The Bicester Collection , one of the best luxury outlet shopping destinations in Europe, the US and the Chinese Mainland. Here, designer boutiques offering discounts of up to 60 per cent sit alongside stylish dining, picturesque streetscapes and luxury perks like private shopping suites. Add in a generous EUR 1 = 1.25 earn rate and member perks, and it’s easy to see why The Bicester Collection has become our most popular shopping partner in Europe.
Shinsegae Duty Free
For anyone chasing the best of Korean style, beauty and luxury, Shinsegae Duty Free is a must. The travel retail arm of South Korea’s iconic Shinsegae department store empire has locations in Busan, Incheon International Airport and Myeongdong – one of Seoul’s most popular shopping districts. It’s one of the best duty-free shopping experiences in Korea, and is a favourite of travellers hoping to squeeze in some last-minute shopping before take-off. Members can earn KRW 1,000 = 1 – thanks to generous duty-free savings and tourist perks. It’s also Cathay members’ top shopping partner in Korea for both transactions and miles earned.
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