Our commitment to diversity and inclusion
Diversity makes us better
More than 70 different nationalities are represented at Cathay, along with multiple generations, religious beliefs, gender and sexual identities, and those with different abilities.
From translating cultural and social nuances, to helping our passengers feel at home even when they’re high above the world, we want our Cathay family to be as diverse and inclusive as the communities we serve. And whether you fly, shop or work with us, we want to create a space where everyone belongs and can truly be themselves.
Having such a diverse Cathay family is a privilege. As part of our vision for a truly inclusive culture, we are committed to becoming a progressive world-leading employer by protecting and celebrating the people who make us who we are today.
Our goals for diversity and inclusion
Creating a safe environment where different experiences, opinions and backgrounds meet is our greatest priority. When everyone feels like they belong, they are inspired to be more innovative and creative, challenging the status quo – and resulting in a welcoming workplace where everyone shares in success.
That’s why we have set three major goals as part of our mission to become one of the world’s greatest service brands:
- Build and sustain a culture that is inclusive of our diversity.
- Drive gender equality across Cathay.
- Become the service brand of choice for our passengers, business partners and people, based on our strong commitment to diversity and inclusion.
What we pledge
Gender and Gender Identity
We pledge to enable greater female representation in leadership and in underrepresented areas, and ensure that the gender barriers and biases are eliminated.
We pledge to create an inclusive environment where individuals are able to bring their full selves to work so that they can thrive without fear of discrimination or recrimination.
We pledge to increase accessibility of the workplace so people with different abilities (both visible and invisible) have equal opportunity to participate and succeed.
We pledge to create an age-neutral and multi-generational workplace.
We pledge to build a workplace where people of all ethnic and cultural backgrounds are respected and encouraged to collaborate and contribute to the company.
Our diversity and inclusion initiatives
Pride Month 2022
This year for Pride Month, we’re celebrating with the LGBT+ community by transforming one of our classic symbols: the vapour trail, which follows our logo. We’ve reimagined it as a dynamic, fluid rainbow airstream, a symbol of diversity and pride.
We have also launched the Pride Collection in the Cathay shop, available for purchase with miles or a combination of Miles Plus Cash.
Fly With Pride
Launched in 2018, Fly With Pride is the network for our LGBT+ employees and allies around the world. As both a social network and a support system, it aims to foster a culture of support, awareness, acceptance and celebration of the LGBT+ community at Cathay.
Fly With Pride also works to provide training on what it means to be an ally, aiming to improve organisational culture, influence company policy and encourage leadership commitment.
Gender diversity in aviation
As a member of the International Air Transport Association (IATA) and a signatory to its 25by2025Open a new window programme, we are committed to significantly improving gender equality across Cathay and the aviation industry.
We aim to increase the number of women in senior positions (general manager and director level) at Cathay to at least 30% by 2025. We will also work to empower women to become aviation industry leaders, increasing female nominations from Cathay airlines to IATA governance roles to a minimum of 25%. We also continue to look for more ways to create better gender balance in all areas of our business.
Cathay Women’s Network
We are proud to have women represented at every level at Cathay. However, we acknowledge more work can always be done to create a truly gender-equal company. In 2018, we set up the Cathay Women’s Network to address and raise awareness of the challenges faced by our female colleagues.
From talent development programmes and workshops to networking events, the network also works to influence internal policy and create ongoing dialogue about gender diversity.