Working with the talented designer and polar explorer Rebecca Lee, Powell presented his formula to Cathay Pacific. He recalled: ‘It was a light cardboard box, A4 in size which lay sideways on the tray table in front of the aircraft seat. It included a 16-page magazine designed to be horizontal and printed games including a fold-up model aircraft.’

It sounded fun, and earned a round of applause at the Cathay Pacific sales conference – but never made it off the ground: pilots made the point that cabins might be filled with exuberant passengers aiming paper darts at each other. The paper plane was pulled and the magazine was fattened by becoming trilingual (English, Traditional Chinese and Japanese), while retaining its curious horizontal format.

Powell recalled: ‘The party line was, “Research has shown that this is the optimal shape for an inflight magazine.” Total nonsense. It was that shape because it was originally designed to go in a box.’

Since then there have been revisions, new directions, new editors and, significantly, a rotation through 90 degrees, but Discovery marches on: still with the original aim to inspire and entertain, with a debt of gratitude to Gareth Powell and his grounded paper planes.

This autumn, Gareth passed away in Australia, surrounded by his five children. He was 82. To the end, he gave the current editor the benefit of his views. We will miss him.

Hero image: Discovery Magazine Dec 2016 - Points in time