A business traveller’s guide to Brussels

Despite being nicknamed “the capital of Europe” and known as the hub for beer, chocolate and waffles, Brussels is much more than that. With its diverse neighbourhoods, rich history and international flair, the city is ideal both for work and play. 

Whether you’re attending meetings at European Union institutions or sealing deals with multinational companies, the cosmopolitan Belgian capital, strategically positioned right at the heart of Europe, offers the perfect mix of business, politics and culture. This guide will help you navigate your visit to Brussels, from getting around to where to stay, dine and unwind after a busy day in this dynamic melting pot. 

Where to start  

Unlike many other capitals, Brussels doesn’t revolve around its geographical centre. While the Unesco-listed La Grand-Place and the nearby Manneken Pis are worth a visit, the true pulse of the city is felt in its vibrant, diverse neighbourhoods.  

Chic Ixelles is full of stylish cafés and cute little shops, while Saint-Gilles is beloved for its multicultural and artsy atmosphere. The Marolles brim with vintage charm and street art, and the European Quarter buzzes with politics by day and post-work drinks by night. 

Getting around is easy, with a single ticket for the city’s trams, buses and metro. Uber, Bolt, e-bikes and scooters (Lime, Dott) offer more flexible options. 

Where to take clients  

Ciao , an elegant restaurant located within The Merode, a private members club, is accessible to non-members, offering traditional Italian dishes with a contemporary twist in an exclusive and private setting. For elevated Belgian food there is Aux Armes de Bruxelles , a veritable institution and King Leopold III’s restaurant of choice, which has been serving delicious moules-frites and waterzooi since 1958.  

Au Vieux St Martin , on the other hand, boasts a terrace with a view of the chic Place du Grand Sablon, which offers a more relaxed ambience. Bill Clinton has dined here, most likely because of its famous Filet Américain, which purportedly was invented by this family-run business. After dinner, take your clients to art-inspired Bar Magritte for cocktails, or impress with your knowledge of Brussels’ hidden speakeasies – we recommend Confessions – for a sophisticated night out.

Where to stay  

For a luxurious stay, choose the prestigious Steigenberger Icon Wiltcher ’s, a grand, stately hotel on Avenue Louise – the Champs-Élysées of Brussels, if you will. Opened in 1913, this hotel retains its Beaux-Arts façade and old-world grandeur, making it one of the city’s most elegant accommodations.

Those seeking breathtaking views should opt for The Hotel , a modern high-rise known for its sleek design that has attracted reputable guests such as Barack Obama. If you’re looking for a more serene stay while remaining close to the city, Mix Brussels is a great choice. It’s an absolute design gem surrounded by nature and offers excellent amenities like a spa and in- and outdoor pools.

What to say  

Belgians are friendly, laid-back and have a great sense of humour and this extends to its work environment. After all, this was a major hub for the art movement Surrealism. Don’t be afraid to strike up a conversation with locals – the atmosphere is bound to be casual and warm, with a strong worklife balance. 

The dominant language in Brussels is French, but Dutch is also prevalent, especially around the fashionable Dansaert area where the Flemish community mingles. English is widely spoken, as a truly international city with foreign nationals from approximately 184 nationalities calling Brussels home. This cosmopolitan mix makes it easy to communicate and connect with people from all over the world. 

What to know  

Home to major EU institutions such as the European Parliament and the European Commission, as well as the Nato headquarters, Brussels is widely known as “the capital of Europe”. Many multinational companies operate here, including major players like Google and Audi.  

On a professional level, punctuality is valued, so be sure to arrive on time; a handshake is the standard greeting in Brussels work culture. Tipping isn’t obligatory, as a service charge is included in bills, but rounding up is common for good service. Brussels’ central location makes travel to other European cities like Paris, London and Amsterdam quick and easy, especially via trains like the Eurostar.

Downtime done right  

Brussels has plenty to offer after work hours. Stroll through La Grand-Place, a Unesco World Heritage site, or take a guided tour of the Art Nouveau and Art Deco masterpieces in Saint-Gilles and Ixelles, including the iconic Horta Museum as built by the city’s most famous architect, Victor Horta.  

The city’s art scene is incredibly rich, offering everything from old Flemish masters like Pieter Bruegel the Elder and Hieronymus Bosch at the Royal Museum of Fine Arts to top-notch contemporary galleries including Xavier Hufkens . To view the city from above, head to Place Poelaert or the roof of the Musical Instruments Museum .

Take something home  

Brussels’ diverse food and cultural scene make it easy to pick a local souvenir. For a taste of Belgium, indulge in luxury chocolates from the country’s most famous chocolatier Pierre Marcolini or biscuits from Maison Dandoy, known not only for their exquisite, buttery taste but also their stylish packaging. 

With Belgium being home to over 700 comic book writers and the birthplace of some of the world’s most-loved comic book publications, including iconic series like Tintin or The Smurfs, a graphic novel could be a fitting gift, too. Pick one up at the Comic Strip Center or at Filigranes , a bookshop open 365 days a year.