Strong communities create prosperous societies, and companies such as ours can have a huge impact in bringing about positive change. We are fully committed to investing in our communities, both in Hong Kong and around the world, and we work with numerous partners to improve the lives of as many as possible.
of time volunteered by our people in 2022.
In 2022, we began participating in the HKSAR Government Strive & Rise programme, welcoming our first batch of attendees to visit our facilities on an Aviation Exploration Day.
In 2022, we donated close to 390,000 items including hand sanitisers, face masks, blankets, children kits, and refurbished tablet computers.
Our work in the community is separated into five key areas.
We invest in the future of society with projects to develop skills and opportunities for young people. Launched in 2003, I Can Fly is one of our most successful programmes, introducing Hong Kong students to the world of aviation and community service.
Rapid economic development presents complex environmental and social challenges, but we are committed to reducing the negative impact of our operations. We take an active role to improve our engagement with sustainable practices and mitigate the impacts of our business together with our partners and customers.
As a global airline, we connect people and places and facilitate the international exchange of goods. Expanding on our core purpose, we aim to promote cultural exchange, understanding, and acceptance in communities throughout the world, by supporting special initiatives and community engagement programmes.
We are one of Hong Kong’s largest employers, and celebrate having one of the most diverse workforces in our home city. Our inclusive workplace brings huge benefits in terms of talent and retention, and helps us better serve our global customers. We believe in embracing diversity everywhere, and support the development of inclusive communities through action, advocacy and thought leadership.
Wellness is a new addition to our community efforts, responding to the changing societal needs emphasised by the pandemic. We see wellness as a multi-faceted mission which goes beyond basic health, hygiene, and lifestyle choices. It also includes mental health and emotional resilience, and we aim to improve the wellness of not only our customers and our people, but also the communities we serve.
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