The changes are giving long-time residents pause for thought, and a sizeable slice of optimism. ‘This is the year Tsim Sha Tsui finally gets its fair slice of the limelight,’ says Manu Melwani, otherwise known as Sam, who having dressed just about everyone from Bill Clinton to Edna Everage can justly lay claim to being Hong Kong’s preeminent celebrity tailor.

‘Our premises here on Nathan Road has been operating since 1957, but the new hotels, arts hubs and offices are pulling the area up by its bootstraps. It’s a year of great opportunity for us – not least thanks to the new West Kowloon railway station, which puts us at the gateway to the Chinese mainland.’

If Victoria Dockside is sprucing up Tsim Sha Tsui’s image, West Kowloon station – a cavernous terminus built, together with the line connecting it to the mainland, for HK$84.4 billion – puts it well and truly on the map. The latter-day progeny of the long-demolished station that’s now only marked by the 1915 clock tower at the Star Ferry pier, high-speed trains run from here north through the whole of China, linking it all the way to Europe.