Fundraising and charitable donations
UNICEF Change for Good
Change for Good is an inflight fundraising programme operated by Cathay Pacific and the Hong Kong Committee for UNICEF. Since its launch in 1991, the programme has successfully converted spare change from Cathay Pacific passengers into supplies and services to improve the lives of vulnerable children worldwide.
As of 2018, the programme has raised nearly HK$190 million in support of UNICEF’s life-saving programmes, helping deprived children and women across 190 countries and territories worldwide. In 2017, the programme raised over HK$11.7 million to support UNICEF’s programmes. Over the years, our people have taken field trips to deprived communities supported by the programme, so they can experience the programme’s positive impact first-hand.