The next chapter |
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Welcome to the next chapter

Today, we welcome a simpler, cleaner, more customer-focused Cathay Pacific brand.

Our airline has been built on an absolute dedication to customers, service, quality and safety. As we continue on our journey, we are now unveiling a new design philosophy that will help us shape an even better experience for our customers.

The fruit of an 18-month preparation effort, this new philosophy will guide the design of new websites, lounges, cabins, in-flight service, entertainment products and much more – all with greater consistency, beauty and efficiency. Beyond this, it also clearly defines who we are and what inspires us to help passengers travel well.

Our next chapter begins here.