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The Nature Conservancy

Change for Conservation

 

Cathay Dragon and The Nature Conservancy (TNC) have been running the inflight charity-fundraising programme "Change for Conservation" since 2004, and as of December 2011 a total of HK$8.35 million has been raised. Travellers on Cathay Dragon flights are encouraged to donate spare change to TNC when returning from their journeys. Funds are used in the conservation projects run by TNC in various parts of Mainland China, such as creating a system of protected areas with sustainable policies in place; alleviating poverty, one of the principal causes of unsustainable natural resource use and biodiversity loss; and developing sustainable economic alternatives for the people in these areas.