26 Jun 2007
More than 10,000 people from all around the world have revealed their affection for Asia’s world city in the “100 Reasons We Love Hong Kong” campaign currently being run by Cathay Pacific Airways. The campaign, launched to coincide with celebrations for the 10th anniversary of the Hong Kong SAR, has been running for just two weeks but has already created a huge buzz in the global online community.
The campaign asks people to submit, in words or pictures the reasons why they love Hong Kong. The campaign website – www.welovehongkong.hk – has been receiving thousands of hits each day and the creativity and originality shown by the entrants quickly made a big impression on the judges. Cathay Pacific will give away a total of 1,000 air tickets to 800 winners as part of the campaign.
To date, around two-thirds of the entries have come from Hong Kong residents. Of the 3,500 or so entries from non-Hong Kong residents, the highest contribution has come from North America – around 50 per cent – while a significant number of submissions have come from Mainland China, Australia, Singapore, and the United Kingdom. The variety of entries has been impressive, with people sending in everything from touching accounts of personal experiences in Hong Kong and poems about the city to photographic artwork and original paintings.
A participant from Canada said she loves Hong Kong because of the city’s blend of old and new, supplementing her entry with a stunning photo of a traditional junk on Victoria Harbour set against the ultra-modern IFC building. A senior citizen from Hong Kong wrote a poem expressing her admiration for the city’s efficient transport system, while a participant who grew up in Hong Kong wrote about reasons to love Hong Kong through her own eyes – as a young girl, a wife, and now a mother.
“100 Reasons We Love Hong Kong” is open for entries until 8 July. A judging panel will select the best 300 entries, which will all be posted on the campaign website on 16 July for public voting.
Cathay Pacific General Manager Corporate Communication Dane Cheng said: “The ‘100 Reasons’ campaign celebrates everything that’s great about Hong Kong. Cathay Pacific is pleased to throw the spotlight on our home city and highlight what makes it such a special place to visit. We’re very pleased with the initial response to the campaign and hope more people will come up with great submissions, spurred by the chance to win free tickets.”