Cathay Pacific announces winning Chinese name for First Class wine and limited edition bottle sale for charity
03 Mar 2006
Cathay Pacific Airways today announced the winning Chinese name for a first-of-its-kind Chinese naming competition for its new First Class wine, Château Branaire Ducru,
The winning name ‘Zhou Bo Tong’, comes from a popular character in the martial arts novels by Jin Yong (Cha Leung-yung). His superiority and cheerful characteristic reflect the wine’s premium quality.
The judging panel included a number of renowned food and wine experts, including Chua Lam, Joe Chen, Lau Chi Sun, Louisa Wong, Wilson Kwok and Walter Kei along with Cathay Pacific Director of Service Delivery Quince Chong.
Cathay Pacific makes direct contributions to the community through charity projects. This time the airline is working with Château Branaire Ducru to offer 100 Limited Edition bottles of the 2000 vintage for sale – proceeds from which will go to The Cathay Pacific Wheelchair Bank. Each bottle, priced at HK$3,000, will carry the Chinese name label created from Cha Leung-yung’s calligraphy and will come with a numbered certificate.
Bottles can only be purchased inflight on Cathay Pacific. They can be pre-ordered by passengers on the airline’s web site up to 48 hours before their departure for collection and payment on board.
The 2000 vintage is one of Bordeaux’s best. Château Branaire Ducru 2000 is rated 93 out of 100 by the renowned US wine critic Robert Parker. Supple and soft, this elegant wine offers complex berry fruits characters with velvety tannins and an opulent finish.
Cathay Pacific Director Service Delivery Quince Chong said: “I would like to express our very special thanks to Mr Cha Leung-yung for supporting our charity sale and creating the calligraphy for the Chinese label. Our sincere thanks also to Château Branaire Ducru for donating the wine. The Cathay Pacific Wheelchair Bank was set up 10 years ago during our 50th Anniversary. This year we celebrate 60 years of serving Hong Kong, adding greater significance to this special fundraiser.”About Cathay Pacific Wheelchair Bank
To celebrate Cathay Pacific’s 50th anniversary in 1996 the airline helped set up the Cathay Pacific Wheelchair Bank. A first in Hong Kong, the bank buys specially adapted wheelchairs for children with neuromuscular diseases.
It started with a ticket-donation fundraising campaign in January 1996. Cathay Pacific donated $100 for every ticket sold on the 24th of each month, until 24 September (Cathay Pacific’s anniversary).
This campaign raised HK$3 million. Now each year an average of one month’s proceeds from Cathay Pacific’s Change for Good inflight fundraising programme, in which passengers donate spare change from their overseas trip, is allocated to the Cathay Pacific Wheelchair Bank fund.
The funds are used to build a “bank” of wheelchairs for children with severe neuromuscular diseases such as cerebral palsy, muscular dystrophy and spina bifida. Working with the Faculty of Medicine at The Chinese University of Hong Kong, The Hong Kong Polytechnic University and the Prince of Wales Hospital, Cathay Pacific has created the bank to provide suitable wheelchairs for these children with proper support and aid mobility as they grow.
The Wheelchair Bank is run and supported by the Seating Clinic team consisting of Paediatric Orthopaedic Surgeon, Rehabilitation Engineer, Physiotherapist, Occupational Therapist and Prosthetist-Orthotist. The team provides detailed assessments of the patient’s needs then select and modify wheelchairs to alleviate the problems in caring for the children and achieve maximum level of independence for them.
Many families cannot afford such wheelchairs. With the Cathay Pacific Wheelchair Bank, more children are able to get the help they need when they need it. The Wheelchair Bank maintains about 178 wheelchairs for use by more than 250 children.