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Asia Miles with flowers - Test (Meena)

23 May 2006

<br>Asia Miles has become Asia's first Travel Reward Programme to offer members the chance to earn miles when they buy flowers or gifts. The first partner in this new mileage category is The Wicker Express, one of Asia's largest independent florists. Asia Miles members can now earn five miles for every HK$8 they spend with Wickers.<br><br>The Wicker Express is based in Hong Kong and has supplied flowers and gifts since 1984. The company is a member of INTERFLORA, meaning customers can place online orders for flowers and gifts anywhere in the world for delivery to 154 countries.<br><br>The offer of five Asia Miles for every HK$8 spent is one of the most attractive of any Asia Miles partner category. To earn miles, members simply quote their membership number when they make a purchase. Members should keep their invoices and receipts as proof of purchase. The miles will be automatically credited in four to six weeks. Asia Miles can be earned on any transaction between HK$300 and HK$10,000. Members can also earn miles if they use a credit card from an Asia Miles partners. <br><br>Cathay Pacific Loyalty Programmes GM Ron Mathison said: "We are delighted to add The Wicker Express to our growing list of partners. Our aim is to offer members more ways to earn Asia Miles, so that earning becomes a part of their daily life. We want to make it easier for all members to attain free flights - not just frequent flyers."<br><br>Mr Stanley Wong, Managing Director of The Wicker Express added: "Asia Miles offers our clients the ability to earn free flights to 850 destinations around the world when they buy flowers and gifts from us. We believe that free air travel is a much more attractive and tangible reward than any other forms of incentives. And, Asia Miles is the very best is Asia so we are very proud of this association."<br><br>Asia Miles is Asia's leading Travel Reward Programme with 12 air partners and over 50 non-air partners. Air partners include <b>one</b>world members Cathay Pacific, American Airlines, British Airways, Finnair, Iberia, Qantas, Aer Lingus, LanChile, as well as Swissair and its partners, Japan Airlines and Dragonair. There are eight non-air partner categories including restaurants, financial services, hotels, car hire, Internet and telecom companies, and now florists. Cathay Pacific Holidays is also a partner.<br><br>The Wicker Express is headquartered in Hong Kong where it has served corporate as well as individual clients since 1984. The Wicker Express was one of the first internet florists in Asia, establishing their first website in 1995. <br><br>Anyone interested in joining Asia Miles or receiving more information about the Travel Reward Programme can visit the Asia Miles Internet site at <a href="http://www.asiamiles.com" target="_blank">www.asiamiles.com</a>.<br><b>FOR FURTHER INFORMATION CONTACT:</b><br><br>Priya Menon, Assistant Manager Communications, CPLP, (852) 2747-5505