Cathay Pacific to sponsor the International Chinese New Year Night Parade
18 Jan 2005
Cathay Pacific Airways today announced that it is proud to be the title sponsor of this year’s Cathay Pacific International Chinese New Year Night Parade – the centrepiece of Hong Kong’s Chinese New Year celebrations. This is the seventh year that the airline will sponsor the event, which has become a major international attraction and a Hong Kong family tradition.
On 9 February 2005, the first day of the Lunar New Year, the Cathay Pacific float will lead another 11 local and international floats accompanied by 29 performing groups from around the world to usher in the Year of Rooster. The parade will start at the Tamar Site in Admiralty and wind along the Wan Chai waterfront.
The theme of Cathay Pacific float this year will be “Flying from our home Hong Kong to the world”. The float will incorporate a Cathay Pacific aircraft, a globe, landmark Hong Kong buildings and Hong Kong International Airport, signifying the airline’s effort to connect Hong Kong to the world and strengthen the city as the global aviation hub.
As in previous years, more than 100 Cathay Pacific pilots, cabin crew and airport staff will join the parade. This year, staff and crew will reveal the airline’s new-look uniform to the public for the first time.
Cathay Pacific Chief Executive Philip Chen said: “Cathay Pacific is delighted to be the title sponsor of the International Chinese New Year Parade. Great cities over the world have signature parades. The Cathay Pacific International Chinese New Year Parade is truly unique to Hong Kong – not only as a great tourist attraction but also as part of a celebration that is special to everyone in Hong Kong. As Hong Kong’s airline, we are pleased to have the opportunity to take part and help bring performers and visitors from all over the world join in the festivities.”
|Cathay Pacific Chief Executive Philip Chen and Hong Kong Tourism Board Executive Director Clara Chong unveil the float designs of Cathay Pacific and Hong Kong Tourism Board.||Cathay Pacific Chief Executive Philip Chen announces details of the Parade and wishes everyone in Hong Kong a happy and prosperous New Year.|
|Cathay Pacific Chief Executive Philip Chen and Hong Kong Tourism Board Executive Director Clara Chong, together with Mascot for Year of the Rooster, at the “2005 Cathay Pacific Chinese New Year Night Parade” Press Conference.|