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Cathay Pacific launches wine naming competition

14 Jul 2005

Cathay Pacific Airways today launched a first-of-its-kind competition to give a Chinese name to the fine French wine, Château Branaire Ducru, recently introduced inflight to First Class passengers.

First prize is a pair of Cathay Pacific Business Class tickets to any Cathay Pacific online destination. Two lucky draw winners who participate in this competition will also have a chance to win a double magnum bottle of the wine’s 2000 vintage presented by Château Branaire Ducru President Patrick Maroteaux with a lucky draw.

Château Branaire Ducru is a red wine produced in the Bordeaux region of France. It was selected by the airline's wine tasting panel following a year-long process that included the blind tasting of wines from 30 chateaux with up to 10 vintages from each chateau. The wine’s Chinese name should reflect its premium quality and be easy to memorize and understand.

The competition can be entered on the Cathay Pacific website from 15 July to 15 August 2005, clicking on the competition link. Entrants must be Hong Kong identity card holders and aged 18 years or over on 15 August 2005. All participants should refer to the website for terms and conditions. For further queries, they can contact the hotline at 2747-2200.

The judging panel will comprise a number of renowned local food and wine experts, including Chua Lam, Joe Chen, Lau Chi Sun, Louisa Wong, Wilson Kwok and Walter Kei along with Cathay Pacific Director of Service Delivery Quince Chong.

The winner will be announced on the Cathay Pacific web site and in the Oriental Daily News and South China Morning Post newspapers on 21 September 2005.

Cathay Pacific General Manager Inflight Services Peter Langslow said: “Good food and wine form a cornerstone of Cathay Pacific’s award-winning inflight service. We serve some 70 different wines to complement our menus on different flights to different parts of the world. Our premium wines in First Class have earned many fans among our passengers. We hope our naming competition gets Hong Kong people interested in Château Branaire Ducru too.”

Mr. Chua Lam to sign on the big Château Branaire Ducru wine label(From left) Wilson Kwok, Joe Chen , Cathay Pacific General Manager Inflight Services Peter Langslow, Château Branaire Ducru President Patrick Maroteaux Chua Lam and Lau Chi Sun
Peter Langslow, Cathay Pacific General Manager Inflight Services, to announce details of the Chinese naming competitionTwo cabin crew to present Château Branaire Ducru - a top-notch Bordeaux wine