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Cathay Pacific to give proceeds from 500 tickets to "We Care for South Asia" campaign

14 Jan 2005


Cathay Pacific Airways today announced it will donate the proceeds from the sale of 500 tickets to countries affected by the Indian Ocean tsunami in order to support the Tourism Coalition of Hong Kong's "We Care for South Asia" campaign to help rebuild the tourism industry in affected areas.

This fundraising effort will coincide with the coalition's campaign and last from 14-23 January. Destinations included are Bangkok, Colombo, Denpasar, Jakarta, Kuala Lumpur, Penang and Surabaya. Travel must be completed between 15 February and 31 December 2005. Tickets will be sold through the Cathay Pacific Ticketing Office in Tsim Sha Tsui or ticketing hotline at 2747 6169.

Cathay Pacific Chief Executive Philip Chen said: "The initial emergency period may be over but the real work of rebuilding after the disaster has only just begun. Many of the countries affected depend greatly on tourism, so it seems only right that Hong Kong's tourism industry do what it can to lend a hand and help South Asia's tourism back on its feet again. We hope that Cathay Pacific’s offer to donate ticket revenues will raise money, encourage travellers and help the recovery of tourism in the area."

The "We Care for South Asia" campaign will start from 14 January (Friday) and will last for 10 days. Members of the Tourism Coalition of Hong Kong include the Board of Airline Representatives, Federation of Hong Kong Hotel Owners, Hong Kong Hotels Association and Travel Industry Council.

A special web site, www.wecare4southasia.com, has also been set up to give details of the various initiatives from the campaign.

Cathay Pacific's other efforts to support relief and reconstruction efforts in countries devastated by last month's earthquake and tsunami include kick-starting the "Cathay Pacific Southeast Asia Disaster Relief Fund" with HK$1 million and matching dollar-for-dollar donations made by staff. Money so far collected tops HK$6 million. Proceeds go to the Hong Kong Red Cross.

For the next three months, inflight collections the United Nations' UNICEF "Change For Good" programme will support disaster relief efforts. A relief freight was operated to Jakarta free of charge to help the Hong Kong Government deliver is second consignment of aid to Indonesia on 8 January this year.

(From left) Legislative Councillor representing the tourism sector Howard Young, Convenor of the Tourism Coalition of Hong Kong Philip Chen, Travel Industry Council of HK Chairman Ronnie Ho, Board of Airline Representatives Deputy Chairman Gilbert Chow at the “We Care For South Asia” campaign press conference.(From left) Cathay Pacific General Manager Sales Hong Kong & China Clement Lam, The Federation of HK Hotel Owners Ltd Executive Director Michael Li, HK Hotels Association Executive Director James Lu, Legislative Councillor representing the tourism sector Howard Young, Convenor of the Tourism Coalition of Hong Kong Philip Chen, Travel Industry Council of HK Chairman Ronnie Ho, Board of Airline Representatives Deputy Chairman Gilbert Chow & Travel Industry Council Executive Director Joseph Tung kick-off the “We Care For South Asia” campaign.