Cathay Pacific to sponsor the first-of-its kind International Chinese New Year Night Parade in Hong Kong
10 Jan 2004
Cathay Pacific Airways today announced that it is proud to be the title sponsor of this year’s Cathay Pacific International Chinese New Year Night Parade – the first of its kind in Hong Kong. This is the sixth year Cathay Pacific has sponsored the parade.
On 22 January 2004, the first day of the Lunar New Year, the Cathay Pacific float will lead 9 local and international floats accompanied by 24 performance groups from around the world to usher in the Year of Monkey. The parade will take off from the harbour-front at Tsim Sha Tsui and ply along Canton Road and Kowloon Park Drive before heading to the Hong Kong Cultural Centre.
This year, the airline float takes on the theme of “Cathay Pacific connects you to the world”. The float conveys the reach of Cathay Pacific’s extensive network, bringing Hong Kong people to all parts of the world. At the same time, the float also reinforces Cathay Pacific’s commitment to Hong Kong. The glowing globe reflects Hong Kong’s presence internationally and as Hong Kong’s airline, Cathay Pacific is committed to enhancing Hong Kong’s position as a global aviation hub. Like previous years, more than 100 Cathay Pacific pilots, cabin crew and airport staff will lead the float. They will hand out Cathay Pacific souvenirs to onlookers lining the route.
Cathay Pacific Director and Chief Operating Officer Philip Chen said: “As Hong Kong's airline, Cathay Pacific endeavours to bring the world closer to Hong Kong and to promote the place as Asia's world city. We are delighted to be the title sponsor of the parade for the sixth consecutive year and help stage the first-of-its-kind Cathay Pacific International Chinese New Year Night Parade. We are also pleased to play a part in the parade and help bring performers and tourists from all over the world to celebrate with us in Hong Kong.”
Cathay Pacific will be the parade’s title sponsor for the sixth consecutive year. The Cathay Pacific International Chinese New Year Parade is the major celebration event for the local community during Chinese New Year. It is also an international tourist attraction with its unique blend of high quality international performances and traditional Chinese cultures.