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Cathay Pacific and UNICEF launch “Change For Good Day”

05 Jun 2004

30,000 children around the world die everyday because of preventable diseases such as measles, pertussis, tentanus, turberculosis and diarrhoea. For as little as HK$5, £0.3 or US$0.6, Vitamin A can be provided to children in developing countries to strengthen their immune system.

On 5 and 6 June, Cathay Pacific Airways and UNICEF have jointly organised “Change for Good Day”. Cathay Pacific pilots and staff leaders will lead more than 250 members from the Cathay Pacific “I Can Fly” programme in this fundraising event. They will help spread the Change for Good message: “A small change make a big difference” while collecting foreign currencies and donations from the public at the following 12 designated sites around Hong Kong:

Hong Kong Island: World Trade Centre, Pacific Place, Central Plaza, Paradise Mall, Central Star Ferry Concourse; Kowloon: Telford Plaza, Wonderful Worlds of Whampoa, New World Centre, Laguna Plaza, Olympian City; New Territories: Maritime Square, Luk Yeung Galleria.

The public is also welcomed to donate in both local and foreign currencies as well as obsolete European currencies after the introduction of Euro. Generous donors who contribute HK$10 or more (or any foreign currencies amounting to HK$10 or more) will receive a commemorative pin.

At today’s opening ceremony, Cathay Pacific Director and Chief Operating Officer Mr Philip Chen said: “Cathay Pacific is committed to serving the community. We are pleased to work with UNICEF to organise the Change for Good Day, which brings our inflight fund-raising activity to ground, and help to raise more funds for needy children in Hong Kong and around the world.”

At the opening ceremony, Dr. Robert Fung, Chairman of the Hong Kong Committee for UNICEF, expressed his sincerest gratitude to Cathay Pacific Airways and her staff for supporting UNICEF.

Proceeds raised from the “Change for Good Day” will be donated to UNICEF to support their relief programmes for children in over 150 developing countries worldwide. As part of Cathay Pacific’s commitment to the local community, a portion of the weekend proceeds will go to the Cathay Pacific Wheelchair Bank, which purchases specially adapted wheelchairs from overseas for Hong Kong children suffering from neuromuscular disease.

Cathay Pacific and UNICEF have been working together since 1991 on the “Change for Good” inflight fundraising programme. It collects travellers' leftover foreign currencies to support UNICEF’s relief programmes for children in developing countries around the world.

“Change for Good Day” is the sixth theme event of Cathay Pacific’s “I Can Fly” Programme. The programme invites local youngsters aged between 13 and 18, who are passionate about aviation and interested in community service and voluntary work, to take part in a series of aviation and social service activities. These youngsters are led by Cathay Pacific pilots throughout the programme year.

Officiating guests of the Change for Good Day pledge the support to the Change for Good Day fundraising campaign. Third from left: Mr Philip Chen, Director and Chief Operating Officer of Cathay Pacific, Ms Charlie Young, Education Ambassador of UNICEF and Dr. Robert Fung, Chairman of Hong Kong Committee for UNICEF.Ms Charlie Young encourages donation from the public during the two-day fund-raising activity
Cathay Pacific I Can Fly members picture with Officiating Guests, Mr Philip Chen and Dr. Robert FungMs Charlie Young donates her foreign change to UNICEF in supporting the Change for Good Day