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Cathay Pacific to sponsor the International Chinese New Year

20 Jan 2004


Cathay Pacific Airways today announced that it is proud to be the title sponsor of this year's Cathay Pacific International Chinese New Year Night Parade - the first of its kind in Hong Kong. This is the sixth year Cathay Pacific has sponsored the parade.

On 22 January 2004, the first day of the Lunar New Year, the Cathay Pacific float will lead 9 local and international floats accompanied by 25 performance groups from around the world to usher in the Year of Monkey. The parade will take off from the harbour-front at Tsim Sha Tsui and ply along Canton Road and Kowloon Park Drive before heading to the Hong Kong Cultural Centre.


Photo caption: This year, the airline float takes on the theme of "Cathay Pacific connects you to the world". The float conveys the reach of Cathay Pacific's extensive network, bringing Hong Kong people to all parts of the world. At the same time, the float also reinforces Cathay Pacific's commitment to Hong Kong. The glowing globe reflects Hong Kong's presence internationally and as Hong Kong's airline, Cathay Pacific is committed to enhancing Hong Kong's position as a global aviation hub.


Photo caption: Cathay Pacific staff wish all a Happy and Prosperous New Year.