Cathay Pacific brings MAMMA MIA! to Hong Kong
24 Feb 2004
Cathay Pacific Airways today announced that it is continuing its tradition of bringing the best cultural attractions to Hong Kong by sponsoring the staging of the smash hit musical MAMMA MIA!
MAMMA MIA! features ABBA's greatest hits woven into an infectious and funny love story. It premiered in London in April 1999. Since then its has played to more than 10 million people worldwide. Productions have appeared in New York, Toronto, Australia, Hamburg, Tokyo and on tour across the United States.
Cathay Pacific has helped to stage a number of international musicals, most recently Miss Saigon and Singin' in the Rain.
Cathay Pacific General Manager Marketing Charlie Stewart-Cox said: "We are delighted to be the title sponsor of MAMMA MIA! We are sure that it will be another talk-of-the-town event. Hit musicals such as this really do help generate more tourism in Hong Kong. As Hong Kong's airline, we will continue to do our best to bring the best and most exciting cultural events to the city."
MAMMA MIA! will play at the Hong Kong Cultural Centre from 9 June 2004 for a strictly limited season. Public ticket sales will commence 15 April 2004 and will be available from all Urbtix outlets.