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Cathay Pacific adds 2,000 more tickets to "We Love HK" campaign

08 May 2003


Cathay Pacific Airways today responded to overwhelming demand for its discount ticket offer in the "We Love HK" campaign by rolling out yet another 2,000 tickets.

The 2,500 tickets previously offered by the airline at $1,000 a piece have already been redeemed by shoppers who showed receipts to prove they have spent $1,000 with local shops, restaurants, hotels or tour companies.

The new batch of 2,000 tickets are even cheaper at $800 each and cover four new destinations; Singapore, Kuala Lumpur, Manila and Cebu. The same rules apply for ticket redemption.

To date, 19 airlines have supported the campaign to get people to spend more money in Hong Kong by offering thousands of specially priced tickets to destinations in Asia, Europe, Australasia, Africa and North America.

Another new offer came from kids' play land Jumping Gym USA, which is giving 50 game tokens, worth $100, free with every 50 tokens purchased.

Advertising companies Texon Media, Universal McCann (HK) and McCann-Erickson today showed that every Hong Kong company - not just those in the entertainment, travel or retail arenas - can also support the "We Love HK" campaign. Together, they are donating space in 300 bus shelter billboards to promote public participation the campaign, which is scheduled to run until the end of May.

Details of all offers made by all participants can be viewed on the www.welovehongkong.com Website, where anyone wishing to take part can also download the "We Love HK" logo to display.

PCCW is continuing to operate a hotline 1836 168 that people can call with any question about the campaign - how it works, who is taking part, where to redeem special offers. The hotline will operate 9.00am to 5.00pm daily.

The "We Love HK" campaign was created by the Tourism Coalition of Hong Kong, which comprises members of the tourism industry, including the Board of Airline Representatives, Federation of Hong Kong Hotel Owners, Hong Kong Hotels Association and Travel Industry Council.