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Cathay Pacific “guards” draw attention to third daily London flight

06 Oct 2003


Cathay Pacific Airways today staged a "live" promotion to draw Hong Kong's attention to the airline's third-daily service from Hong Kong to London Heathrow. Three guards - signifying the three flights - in traditional red tunic's and tall bearskin-like hats marched through Hong Kong's Central district to the delight of locals.

Cathay Pacific now offers more services between Hong Kong and London than any other airline, with smooth onward connections to and from destinations throughout Southeast Asia, Japan, Australia and New Zealand.

Three step: Guards become the centre of attention as they march through Central business district among Hong Kong office workers and shoppers.Attention grabbers: The three guards in Central with Hong Kong's Bank of China Building in the background.
About face: The detachment next to the Cathay Pacific advertisement at the entrance to the Central MTR station.On duty: A guard snaps to attention as a local trader in Central looks on.