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Cathay Pacific supports "Hong Kong - Live it, Love it" campaign

26 Nov 2003


Cathay Pacific Airways today announced that it will give 400 round-trip tickets as prizes in support of the Hong Kong Tourism Board's (HKTB) online "Hong Kong -- Live it, Love it" campaign. This is part of a broader programme undertaken by the airline to support Hong Kong to rebuild the local tourism industry.

For a chance to win, people can log on to the HKTB website over the next five weeks and play a photo-matching game. Players that win the game qualify for entry into a weekly lucky draw whose prizes include round-trip air tickets to visit Hong Kong from cities on Cathay Pacific's global network. These include: Auckland, Bangkok, Cebu, Delhi, Frankfurt, Fukuoka, Jakarta, Kuala Lumpur, London, Los Angeles, Manila, Mumbai, Nagoya, New York, Osaka, Penang, San Francisco, Sapporo, Seoul, Singapore, Taipei, Tokyo, Toronto, and Vancouver.

Cathay Pacific, as Hong Kong's airline, has given broad support to help rebuild Hong Kong's tourism industry. In June, the airline announced the donation of 10,000 air tickets to the Hong Kong Tourism Board in support of its promotion initiatives running through March 2004.

It also donated HK$2 million worth of tickets as one of the grand prizes in the Tourism Board's Hong Kong Super Draw in September. The airline has also given its backing to the organisation's overseas promotions activities, such as Hong Kong Welcomes You Fairs. All of these aim to showcase the best of Hong Kong and promote the city's status as a premium leisure and business destination.

Further details about the "Hong Kong - Live it, Love it" online promotion can be found on the Hong Kong Tourism Board's website: www.hkliveitloveit.com