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"We Love HK" campaign starts tomorrow

30 Apr 2003


The "We Love HK" campaign formally gets underway tomorrow with hundreds more restaurants and retailers pledging offers to help Hong Kong's economy get over SARS.

The special programme Website http://www.welovehongkong.com also goes live tomorrow. Excellent Management Limited (XML) has offered to design and maintain the Website free for the Coalition. The website will offer updated lists of traders taking part as well as the ability to download the "We Love HK" logo for participants to display in store windows.

PCCW has also volunteered to provide and man a campaign hotline 1836 168 that people can call with any question about the campaign - how it works, who is taking part, where to redeem special offers. The hotline will operate 9.00am to 5.00pm daily.

Cathay Pacific Airways, who initiated the campaign, has offered 2,000 round-trip tickets to selected Asian destinations for just HK$1,000. A special ticket redemption counter will be set up at Hong Kong Station from tomorrow and will operate daily until 7 Jun inclusive, from 9:00am-6:00pm.

Virgin Atlantic is offering return tickets to London for $2,500 as is British Airways, which joined the campaign today.

American Airlines is offering tickets to Chicago, Las Vegas, Los Angeles, New York, San Jose and Toronto all of just $3,888. Northwest Airlines today announced will give a $1,000 discount on Japan tours booked through Package Tours (HK) and Wincastle Travel.

To date, 11 international airlines have pledged special offers linked to the campaign.

The other include Dragonair, Air China, China Southern, Qantas, Finnair, and Air Canada.

Among retailers to enlist include Esprit, which will give a 90 percent discount on any second item purchased. Nautica Jeans will give a $200 voucher on a purchase over $1,000, and Le Saunda is offering a 20 percent product discount. Giordano has promised a raft of offers, as has Marathon Sports.

Chow Sang Sang Jewellery has offered a 20 percent discount. Madina Milano offers 'buy one get one free' on its beauty products, and Gold Pfeil will offer 20 percent off its fashion and accessories. Emphasis will charge 20 percent less on labour charges for work on gold items and DVDshelf.com is offering triple points for each dollar spent.

Dozens of restaurants from Central to Sai Kung will be serving special offers, as will more than 80 local hotels and 1,300 Trade Industry Council registered travel agents. Terms on offers may apply.

The Tourism Coalition of Hong Kong is made up of members of the tourism industry, including the Board of Airline Representatives, Federation of Hong Kong Hotel Owners, Hong Kong Hotels Association and Travel Industry Council.