Cathay Pacific raises HK$5.54million in "Change for Good" programme
08 Sep 2003
Cathay Pacific today announced that it has raised a total of HK$5.54million last year in aid of UNICEF, through its Change for Good inflight fundraising programme. The amount was raised from 15 August 2002 to 14 August 2003. Last year’s collection marked a 26 percent drop from the previous year’s donation due to the outbreak of SARS in early April this year.
The Change for Good inflight programme was incepted in 1991. From a six-month programme, the fundraising period was formally extended to one year in 2001. Since the programme’s inception, Change for Good has raised more than HK$45.5 million for UNICEF. Cathay Pacific and UNICEF will once again extend the programme for another year to help support children in the developing countries.
Like previous years, Cathay Pacific will also be donating part of last year’s proceeds to the Wheelchair Bank. One month’s average proceeds, amounting to HK$460,000, will be portioned to the non-profit organisation, which provides specially adapted wheelchairs for children with neuromuscular diseases.
Speaking at today’s press conference, Mr. Philip Chen, Cathay Pacific Director and Chief Operating Officer said, "The amount raised may be modest compared to previous years but I am certainly touched by the big hearts shown by our passengers during such a difficult period. As Hong Kong’s airline, we remain committed to helping the less fortunate in the community."
Dr. Robert Fung, Chairman of the Hong Kong Committee for UNICEF also said, “The public has supported us enthusiastically throughout the years. With their generosity, UNICEF has been able to provide the deprived children in the developing countries with nutrition, safe water, vaccination, and basic education. We are happy to have improved the quality of life for children in over 160 developing countries."
Hong Kong celebrity Mr. Leon Lai, UNICEF’s Special Representative to Youth is an ardent supporter of the programme. Mr Lai has been involved in various UNICEF field visits in the past. He recognizes the big difference a coin could have made and has pledged to arouse the public in supporting the "Change for Good" in-flight fundraising programme in the coming year.
The "Change for Good” in-flight fundraising programme collects donations from in-flight passengers who have leftover foreign currencies from their trip. This donation gives the “change” a special meaning as it supports UNICEF’s relief work in over 150 developing countries.
|Cathay Pacific today announced that it has raised a total of HK$5.54million last year in aid of UNICEF, through its Change for Good inflight fundraising programme. From right: Mr. Philip Chen Director and Chief Operating Officer, Cathay Pacific Airways; Mr. Leon Lai, UNICEF Special Representative to Youth and Dr. Robert Fung, Chairman, Hong Kong Committee for UNICEF.||Officiating guests Mr. Philip Chen Director and Chief Operating Officer, Cathay Pacific Airways; Mr. Leon Lai, UNICEF Special Representative to Youth; Dr. Robert Fung, Chairman, Hong Kong Committee for UNICEF and Prof. Jack Cheng, Department of Orthopaedics & Traumatology , and Pro-Vice Chancellor of Chinese University of Hong Kong kicks off the Change for Good programme 2003/2004.|
|Mr. Leon Lai, UNICEF Special Representative to Youth encourages travelers to donate their left over foreign currency to the Change for Good programme to support UNICEF's relief programmes in over 150 developing countries.|