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Cathay Pacific's New Business Class on third of fleet by April

12 Mar 2002


Cathay Pacific Airways announced today that its acclaimed New Business Class product - launched at the end of last year - will have been installed on one-third of its long-haul fleet by next month. Although launch schedules are usually regarded as confidential competitive information, the enthusiastic response from Business Class passengers has prompted the Product team to reveal the latest key milestone. Despite the current world recession Cathay Pacific has stood out from the competition by publicly committing to maintaining the momentum of its product enhancements.

David Turnbull, Cathay Pacific Deputy Chairman and Chief Executive stated: "We know that this year is going to be tough for most airlines, but as competition in this market intensifies it is more important than ever for us to offer a premium product - which is why we are committed to product enhancements, and not cutbacks."

The New Business Class has already been installed on examples of all types of the Cathay Pacific long-haul fleet - namely Boeing B747-400, Airbus A340, and the three-class Airbus A330. New Business Class equipped aircraft regularly operate routes to Australia, and an increasing number of European and North American routes including London, Amsterdam, San Francisco, and Toronto. Cathay Pacific's New Business Class product features one of the longest and widest stretch-flat seats in the sky, an exclusive bar and reception area to meet and mingle, and a private dressing room.

The revolutionary new design allows even the tallest passengers to stretch out flat to a full six feet and three inches in a seat inclined at a gentle thirteen degrees inflight. The seat is infinitely adjustable between the stretch-flat mode and the upright takeoff-and-landing position. Working on board the new Business Class has been simplified with a laptop power supply in every seat, directable, dimmable reading lights, an ingenious second table, and USB data sockets connecting to the Tenzing inflight email system.

Cathay Pacific is the first airline in the world to offer an onboard high-speed data network. The new Business Class is also installed with AVOD - Audio and Video on Demand - allowing passengers to select the movie and features they want to watch, at the time they want to watch them, with superior digital picture and sound quality.

In addition to New Business Class, Cathay Pacific has also been actively investing in its ground product. The airline recently opened the doors to The Pier, its new lounge at Hong Kong International Airport. The Pier offers a number of new features including a Juice Bar, exclusive Day-Break Rooms, three bars and two restaurants, 60 broadband-connected computers and a wireless LAN for connecting with laptop computers. It has also recently opened new First and Business Class lounges in Seoul and Bangkok.
Installation of Cathay Pacific New Business Class in Hong Kong