19 Apr 2000
The Asia Miles frequent flyer programme today announced the addition of four new high-quality partners namely Cathay Pacific Holidays, SurfGold.com, Radisson Hotel and Resorts, and Regent International Hotels. The additions increase the number of Asia Miles non-air partners to 30, allowing members even more opportunities to earn free flights and upgrades for travel to more than 800 destinations worldwide.
Surfgold.com is Asia Miles first e-partner and a leading online rewards programme provider. SurfGold already has offices in five Asian countries and will today open a new office in Hong Kong. Asia Miles members collecting SurfGold points online will now be able to convert these points to Asia Miles.
Asia Miles first tour operator partner Cathay Pacific Holidays offers all-in-one travel packages to a wide choice of international destinations, including sightseeing tours, and accommodation at hotels and resorts. Asia Miles members can now earn 1,000 Asia Miles for every package purchased from Cathay Pacific Holidays all year round. Cathay Pacific Holidays is wholly owned by Cathay Pacific Airways.
Regent International Hotels offer luxury services in hotels and resorts around the world and are renowned for their service to the business traveller. Radisson Hotel and Resorts operate 400 hotels in 53 countries and are known for their commitment to delivering personalised service. Asia Miles members will now be able to earn 500 Asia Miles with every eligible stay in any Regent or Radisson hotel or resort.
"We are extremely pleased to increase the number of quality partners joining the Asia Miles programme," said Ron Mathison, General Manager, Cathay Pacific Loyalty Programmes. "We are especially excited about getting our first e-partner, first tour operator partner, and two more top-quality hotels. Asia Miles is constantly broadening the scope of its partners to ensure members benefit from the programme in all aspects of their daily life."
Asia Miles is Asia's leading travel reward programme and offers an extensive range of quality aviation and non-aviation partners including oneworld alliance members, Cathay Pacific, American Airlines, British Airways, Canadian Airlines, Qantas, Finnair and Iberia, as well as Swissair and its partners, Japan Airlines, Dragonair, and Ansett New Zealand. Non-air partners include a broad range of companies from the financial services, car hire, telecommunications, and hotel industries.