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Cathay Pacific adds host of new features to Flagship website

17 Oct 2000

Cathay Pacific Airways today relaunched its Website www.cathaypacific.com with an enhanced look and feel, easier navigation, and a number of innovative features. The redesign sees links to the most important information such as flight schedules now on the homepage for easier access. New features include an improved online booking engine, real-time flight information, flight paging, and personal homepages for Asia Miles and Marco Polo Club members. Content is now in eight languages.

Cathay Pacific's Director and Chief Operating Officer Philip Chen said: "As part of our aim to become Asia's leading e-Business airline we are using the Internet to give all our customers greater ease and convenience. The relaunch of our flagship Website is an example of this, as we are adding a range of new features giving our passengers and business partners easier access to more information."

The enhanced online booking engine now allows passengers to book one-way or multi-segment trips including stopovers. Each user can book up to six seats at a time and do so as little as three hours before flight departure. Payment is made online by credit card. Users can request their ticket to be sent by mail, issued at the airport, or they can use Cathay Pacific's electronic ticketing service where no paper ticket is required.

The Website's improved flight time information service enables users to access Cathay Pacific's flight schedules any where, anytime. Users can search for the flight by flight number, route, or airport. Up-to-the-minute information about the flight will be displayed including the estimated or actual time of arrival and departure and the latest status.

Travellers, their friends and family can have the latest flight information sent directly to their mobile phones or email accounts with the new flight paging feature notiFLY. Users can request notiFLY messages send from one to four hours before flight departure. An email or SMS (short message service for mobile phones) will be sent if their flight is diverted, cancelled or delayed by over 30 minutes. The notiFLY service is available to subscribers of most Hong Kong mobile networks.

The revamped Website gives Asia Miles and Marco Polo Club members easier access to membership services. Members can now manage their account from their home, office, hotel, or inflight. Features include mileage checking, updating personal details, redemption, online enrolment, and bidding in online auctions.

Cathay Pacific plans to continually update and enhance its flagship Website to give passengers ever greater convenience. A number of features are being planned for introduction in the next version due for launch in early 2001.

Patrick Garrett, Corporate Communication Manager, Product, (852) 2747-5378
May Lam, Assistant Corporate Comm. Manager, Product, (852) 2747-5376