18 Apr 2000
Cathay Pacific Airways has been voted Asia's SuperBrand for airlines in Reader's Digest SuperBrands 2000 Survey. A SuperBrand is defined as leading brand in class, quality, and dependability. The airline was also voted Hong Kong's Platinum SuperBrand, meaning it placed significantly above its competitors. The survey results will be published in the May issue of Reader's Digest.
The SuperBrand winners were chosen from a survey sent out in a random sample of 82,000 copies of Reader's Digest. More than 6,000 readers took part in the poll. Readers were asked to rate their most preferred brands on five brand values: quality, value, trustworthiness, image, and having a strong understanding of customers' needs.
"We are very pleased to be awarded Platinum SuperBrand status from such a renowned publication as Reader's Digest," said James Barrington, Cathay Pacific's Director Sales and Marketing. "We would like to say a big thank you to all our loyal customers who have chosen us as Asia's SuperBrand and to our dedicated staff who made it possible."
All of the questionnaires were processed by independent research company Asian Commercial Research.
Hong Kong's airline Cathay Pacific is a consistent winner of a range of awards from customers and the industry. The airline was just awarded Best Airline Business Class by Travel Trade Gazette Asia for the third year in a row. Over recent months the airline has been named the Best Service Airline by Next Magazine, Best Business Class by the South China Morning Post, Best Overall Business Class by Australia's Luxury Travel magazine, and one of the Ten Best Airlines by Germany's Capital magazine.