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Cathay Pacific launches Wilderness Experience Programme

12 Apr 2000


Cathay Pacific Airways and the Hong Kong Federation of Youth Groups today held a launch ceremony for the Cathay Pacific International Wilderness Experience Programme 2000. The programme will see Hong Kong students join others around the world for a nine-day ecological course in South Africa. The course will be held between 12 and 23 July this year.

A total of 58 students will participate in this year's programme, aged between 15 and 18. They will be drawn from Hong Kong, India, Indonesia, Malaysia, Mainland China, New Zealand, the Philippines, South Africa, South Korea, Taiwan, Thailand, and Vietnam. It is also the first time for students from Japan, Singapore, and Turkey to take part in the programme.  The cost of air tickets, course fees, accommodation, meals, and ground transport in South Africa will all be paid by the organisers.

The launch ceremony was attended by Hong Kong celebrity Joey Yung, who has been appointed as Promotion Ambassador for the programme. Also attending was Cathay Pacific's Director and Chief Operating Officer Philip Chen and Executive Director of the Hong Kong Federation of Youth Groups Dr. The Hon. Rosanna Wong Yick-ming.

Cathay Pacific's Director and Chief Operating Officer Philip Chen said: "At Cathay Pacific we aim to be not just a business but also a responsible and caring member of the community. We are committed to helping the environment and young people and the Cathay Pacific International Wilderness Experience Programme is an ideal vehicle to promote both causes. We hope this experience will encourage the participants to take proactive steps to protect our valuable environment."

The Executive Director of The Hong Kong Federation of Youth Groups, Dr. The Hon. Rosanna Wong Yick Ming said at the ceremony: "We are devoted to promoting environmental education among youngsters and encourages them to apply this knowledge in their daily lives.  The most remarkable feature of the Programme is that it allows the students to understand wildlife and the value of different types of plants and soil.  The visit can motivate them to make good use of our natural resources."

Over the past six years, more than 250 students have taken part in the Cathay Pacific International Wilderness Experience Programme. Hong Kong students account for 17 per cent of this year's intake, the highest proportion ever, to give more students access to this once-in-a-lifetime experience.

Application forms are now available at the following places in Hong Kong:

  • Cathay Pacific Corporate Communication Department (8/F, North Tower, Cathay Pacific City, 8 Scenic Road, Hong Kong International Airport, Lantau)
  • Swire Group Public Affairs (35/F, Two Pacific Place, Admiralty)
  • Cathay Pacific Ticketing Office (10/F, Peninsula Office Tower, Tsim Sha Tsui)
  • Hong Kong Federation of Youth Groups (Room 305, Bradbury Centre, 55 Model Lane, North Point)

The application deadline is 12 May. For further details call 2747-5210 or 2561-6149.


FOR FURTHER INFORMATION CONTACT:

Cathay Pacific: Catherine Law, Corporate Communication Executive, (852) 2747-5362
Hong Kong Federation of Youth Groups: Eva Tseung, Youth Exchange Officer, (852) 2561-6149