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Asia Miles introduces miles for dining

13 Oct 2000

Asia Miles has become Asia's first Travel Reward Programme to introduce miles for dining. From 15 October, Asia Miles members will be able to earn miles at more than 30 of Hong Kong's most popular restaurants. Diners at any of these restaurants will receive 5 Asia Miles for every HK$8 they spend on their meals.

The restaurants represent a wide variety of high-quality cuisine and are located at key entertainment venues in Hong Kong. They include such favourites as Nicholini's, Golden Leaf, Tai Pan Grill, AVENUE Restaurant & Bar, Hoi King Heen Restaurant, Landau's Restaurant & Bar, Saigon at Stanley, Milano Italian Restaurant, Peak Café, Cafe Deco, Le Tire Bouchon, and The Camargue.

Asia Miles will progressively add new restaurant partners in Hong Kong to give members more opportunities to earn miles while they dine. Members can earn even more Asia Miles if they use a participating credit card at the restaurant.

Cathay Pacific Loyalty Programmes General Manager Ron Mathison said: "We are very excited about the addition of dining as a new way to earn Asia Miles. This is particularly important in Hong Kong where dining is such a popular pastime. Every time we introduce a new way to earn Asia Miles, we are increasing the chances of earning free flights."

The ratio of 5 Asia Miles for every HK$8 is the most favourable of any partner category in Asia Miles. To earn the miles, members must simply present their membership card to the restaurant staff when requesting their bill. They will then receive a voucher as proof of the mileage credit. The Asia Miles will be automatically credited to their account four to six weeks after the meal. The minimum amount is HK$300 and the maximum is HK$10,000. Tips are excluded.

Asia Miles is Asia's leading Travel Reward Programme with 12 air partners and more than 50 non-air partners. Air partners include oneworld alliance members Cathay Pacific, American Airlines, British Airways, Finnair, Iberia, Qantas, Aer Lingus, LanChile, as well as Swissair and its partners, Japan Airlines and Dragonair. Non-air partners include restaurants, financial services, hotels, car hire, telecommunications, Internet companies and now restaurants. Cathay Pacific Holidays is also a partner.

Priya Menon, Assistant Manager Communications, CPLP, (852) 2747-5505